FMCG major CavinKare launches national hunt to identify India’s innovative entrepreneurial ventures
- Takes its annual CSR property – 10th Chinnikrishnan Innovation Awards 2021 – outside of the state in a quest to unearth dynamic innovators from MSME sectors
- Announces Rs. 1,00,000 cash prize for each innovator selected for the award
Chennai, 24th June, 2021: CavinKare, an FMCG major that has stood testimony for path breaking innovations, in partnership with the Madras Management Association (MMA) is all set to scale up its annual hunt for identifying hidden entrepreneurial gems. Launching its annual CSR initiative, Chinnikrishnan Innovation Awards on a nati onal scale, CavinKare seeks to unravel dynamic innovators in MSME sectors across the country. This year, Cavi nKare and MMA has also announced a cash prize of Rs. 1,00,000 for each innovator selected for the award. Op en till 17th July 2021, the nomination process is totally online https://mmachennai.wixsite.com/innovation2021
For selected winners, CKPL and MMA will extend support as mentors when required and provide mentoring su pport on marketing, finance, packaging, R&D and HR. Selected winners will also get direct access to the top ta lent in the industry for a year; support for patenting the product/services (wherever required & feasible); suppo rt for carrying out trademark, packaging, and design registration; and also facilitate interaction with banks & fin ancial institutions.
ChinniKrishnan Innovation Awards is the brain-child of Mr. CK Rangana than, Chairman & Managing Director – CavinKare.
Over the years, this award has been instrumental in nurturing budding en trepreneurs and giving th em access to the right ecosystem, to further gr ow their business with a keen focus on societal impact. Since its inception in 2011, the Award is presented by CavinKare in partnership with Madras Management Association (MMA).
Having recognized over 30 outstanding innovators from the state of Tamil Nadu and Puducherry, Chinnikrishnan Innovation Awards is one of the most recognized and sought-after awards amongst budding entrepreneurs. Ins tituted in commemoration of Late Shri R Chinnikrishnan, renowned for his sachet innovation, the award aims to showcase entrepreneurs who have embodied the ‘dreamer’, ‘innovator’ and ‘ideator’ qualities of the late Shri R Ch innikrishnan.Nominations to the award can be done both online and offline. In the wake of COVID 19, CavinKare and MMA have jointly initiated a contactless nomination process by accepting applications submitted through a dedicated website.Nominations for the 10th Edition of Chinnikrishnan Innovation Awards 2021 are open and no minees can directly apply online –https://mmachennai.wixsite.com/innovation2021
About CavinKare: Ltd:
CavinKare is a diversified FMCG major with business interest in pe rsonal care, professional care, dairy, snacks, foods, beverages & sal ons. The brand portfolio consists of Shampoos (Chik, Meera, Kart hika and Nyle), Hair Wa sh Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant ; Talc (Spinz), Pic kles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beve ra ges (Maa), Dairy (Cavin’s), and Beauty Sal ons (Green Trends & Limelite). With its recent expansion into health an d hygiene category, CavinKare offers a spectrum of sanitization products ranging from SaaFoo for vegetable and fruit hygiene and safety to Bacto-V multi-surface and gadget disinfectant. Under some of its key personal care br ands, CavinKare also offers hand sa nitizers and liquid soaps. Most of the brands are clear winners in their res pe ctive product categories. A ded icated R & D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national mark et. CavinKare’s success is ba sed on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighte d employees.’
About Madras Management Association:
Madras Management Association (MMA) was established in 1956 with the objective of promoting management education, training and development activities in this part of the country.The vision of MMA is: “To be the founta inhead of world-class management exc ellence in India.”With over 8000 corporate houses, professionals, academ ics and executives as members, MMA fosters and nurtures management expertise by combining Indian ethos wit h global ma nagement thoughts and practices. Every year, MMA organizes ab out 750 executive development acti vities, including seminars for top management. Over 2,40,000 executives an d entrepreneurs have participated in MMA’s regular events.Madras Management Association is the largest aff ili ate member of All India Management Association (AIMA). It has been adjudged the Best Management Asso cia tion in India by AIMAfor eleven times in a row. It won the “National Excellence Award” for the year 2019-20. M MA has local chapters in Ambur, Attur, Er ode, Hosur, Namakkal, Salem, Sri City, Trichy and Puducherry. Apart from corporate leaders, MMA Managing Co mmittee also includes as members the Vice Chancellors of Madras University and Anna University, the Director s of IIT Madras and IFMR, and the Chief Secretary of Government of Tamil Nadu.
