Flipkart announces ‘Super Cooling Days’ for customers with offers from brands across various cooling appliances
- Flipkart’s ‘Super Cooling Days’, set to go live between 21st April – 26th April, 2023, will offer great selection of brands and value to customers on several cooling appliances
- Flipkart insights indicate a growing preference for cooling appliances which are energy-efficient and have tech-enabled features
- ACs and Refrigerators recorded 3X and 1.4X jump in its year-on-year growth respectively followed by air coolers with 2X and fans at 1.4X
- Air Coolers demand doubled in April and other cooling appliance saw strong growth in demand across Tier 2+ towns
Chennai, 20th April, 2023 : Flipkart has announced the launch of its flagship event, ‘Super Cooling Days’, betwe en 21st April – 26th April, 2023. Super Cooling Days is a customized offering to help customers choose cooling appliances from an expansive range of sellers and brands. Customers will be able to choose from a wide array of options such as energy-efficient ACs, air coolers, smart fans equipped with BLDC motors (brushless direct curre nt motor) and refrigerators which have been gaining traction over the years as customers look to save on electri city bills. During the ‘Super Cooling Days’ various attractive deals will be offered on cooling appliances by the se llers, and customers will also be able to avail of exchange bonuses, free uninstallations as well as bank and pre paid offers on air conditioners, refrigerators, air coolers and fans.
Cooling appliances are now a necessity across the nation due to the early summer season. The demand for all ty pes of cooling appliances, including air conditioners, refrigerators, fans, and coolers, has significantly increase d. Customers are willing to spend more on appliances with advanced and smart capabilities. The most recent data from Flipkart shows a significant spike in demand for cooling appliances, predominantly driven by Tier 2+ towns, with air conditioners and refrigerators witnessing a spike of 1.3X and 1.4X in its year-on-year growth, respecti v ely. Amongst other categories, air coolers recorded 2X, and fans saw 1.4X year-on-year growth.
Cooling appliances in April have accounted for a significant portion of the entire year’s summer vertical sales. Th e top-selling air conditioner brands include Blue Star, LG, Samsung, Lloyd, Daikin, and Voltas, with the highest-se lling refrigerator brands being Samsung, LG, Whirlpool, Haier, and Godrej. The top air cooler brands that custom ers prefer are Symphony, Hindware, and Crompton, while some of the leading fan brands include Atomberg, Cro mpton, Orient Electric, Havells, and Bajaj.
The LG 6-in-1 Convertible Inverter AC and Voltas Split Inverter air conditioner, Samsung double door, LG, and W hirlpool refrigerator were the most popular and searched products in the air conditioner and refrigerator catego ries, respectively. The Hindware 85L Desert Cooler, Havells Artemis BLDC Fans and Atomberg Ameza BLDC Fan s were the most popular and most searched products in the air cooler and fan categories, respectively. Emerging brands like Atomberg, Voltas Beko, Lloyd, Flipkart’s brand MarQ, and Candy have evolved their product offerin gs in the cooling appliance category. ACs, refrigerators, air coolers, and fans were popular across various cities s uch as Delhi, Hyderabad, Chennai, Patna, Lucknow, Bangalore, and Kolkata. The fan category is expected to see the most growth in the near future.
As per Flipkart’s insights, customers prefer cooling appliances that are energy-efficient and are drawn to techno logical advancements like Wifi-enabled features, FrostWash® technology, Bottom Mount Freezers, remote cont rol, convertible technology, and inverter compatibility. Fans featuring noiseless BLDC motors are the most dema nded fans because of the significantly reduced costs of electricity, as these features are especially important for customers in tier 2 and beyond cities. The overall demand for cooling appliances has been highest in metro and n on-metro cities like Bengaluru, Chennai, Hyderabad, Kanpur, Kolkata, Lucknow, New Delhi, Pune, Patna, and Var anasi.
For more details, please visit: https://www.flipkart.com/super-cooling-days-store
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+ and Cleartrip.
Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s digital commerce revolution, with a registered customer base of more than 450 million, offering over 1 50 million products across 80+ categories. Our efforts to democratize commerce in India, drive access and affor dability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs an d MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping mo re accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.
