Flipkart and Mia by Tanishq partner to bring fashionable jewellery to millions of customers across India
~ A wide selection of 900 unique styles from Mia by Tanishq will be available to Flipkart’s customers across the country
~ The brand will be able to reach out to millions of customers over 20,000 pin codes
Chennai – December 20, 2022: In the run-up to the holiday season, Flipkart, India’s homegrown e-commerce ma rketplace, will be providing access to one of India’s most fashionable fine jewellery brands – Mia by Tanishq. This will bring a wide range of eclectic 14 to 18 karat gold and diamond jewellery to consumers across India. A stylish catalog of over 900 unique Mia by Tanishq designs will be available to millions of Flipkart customers across met ros, Tier 1 and Tier 2+ cities across the country, starting December 23. The partnership follows suit as part of se veral exciting launches on Flipkart to elevate the shopping experience for customers who are seeking stylish fa shion options.
Through this, Mia by Tanishq will be able to reach out to a wider set of shoppers and Flipkart’s customers in regi ons where its retail presence is low. This launch aligns with Flipkart’s priority to continuously expand its fine jew ellery portfolio and make the latest trends accessible to fashion-seekers across India, letting them choose from a wide range of contemporary gold and diamond jewellery styles. Priced from INR 3,000 onwards, the Mia by Tan ishq selection includes earrings, bracelets, studs, necklaces and rings available on Flipkart today. The growth visi on of the jewellery brand is tied to engaging more shoppers in India through their availability on Flipkart.
The demand for fashionable daily wear fine jewellery in India is growing at a tremendous pace, and Flipkart, Indi a’s homegrown e-commerce marketplace, has identified the opportunity to address these needs by strategically enhancing offerings available in the segment. Light-weight fine jewellery and diamonds have witnessed an upti ck among the young shoppers in the country. As per a recent report ‘How India Shops Online 2022’ by Bain & Com pany and Flipkart, fashion continues to be a key gateway category for new millennial and Gen Z online shoppers from Tier 3+ cities in the country, with a lead as a first purchase (30%–35% growth observed in 2021 over the onl ine shopper base in 2020).
Commenting on this association, Abhishesk Maloo, Senior Director, Flipkart Fashion, said, “Fashion is a key focus area for us at Flipkart as millions of customers continue to explore e-commerce through this segment. We believe the uni que fine jewellery selection from Mia by Tanishq will further strengthen our fashion accessories portfolio to give custom ers an expansive selection of contemporary gold and diamond jewellery. This is a step ahead in our journey to make the latest trends accessible in a safe, trustworthy and convenient manner to every customer across the country and this co mes at an opportune time when people across
India, from metros to T2+ regions, seek gifting and personal style items in preparation for the holiday season.”
Shyamala Ramanan, Business Head, Mia by Tanishq, said, “The last couple of years, Mia by Tanishq has been gaining traction and our customers are resonating with our brand philosophy. Authentic, homegrown and customer centric appr oach are some of the values we resonate with Flipkart making it a partner of choice for us. It helps that they have a phe nomenal presence pan India and help us reach our fans where our presence is limited.”
Flipkart brings a vast selection from a growing number of national, international, and regionally renowned fashion brands and sellers to millions of customers in different ways.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip.
Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s digital commerce revolution, with a registered customer base of more than 450 million, offering over 1 50 million products across 80+ categories. Our efforts to democratise commerce in India, drive access and affor dability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs an d MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.
For more information, please write to media@flipkart.com About Mia by Tanishq:
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern and chic jewellery. For the yo un g at heart and the stylish, Mia crafts gold jewellery in designs that are unique, minimal and extremely versatil e. Featuring a wide range, the collections from Mia are designed to accessorize you for every moment and every oc casion effortlessly. Crafted in 18kt & 14kt gold the Mia line of jewellery has over 1500 designs starting at Rs.29 99/-. Mia is a network of 91 standalone stores and present in leading Tanishq stores.
