Enjoy Your favorite MUNCH with Crunch of Almonds and Yummy Pomegranate!
– This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni
Nestlé MUNCH, one of India’s most popular brands in the chocolate and confectionery category sets another innovation benchmark with the launch of Nestlé MUNCH FRUIT O Nuts – which offers a fully loaded experience with crunch of real almonds along with yummy fruity taste of pomegranate bits, all of this wrapped around a cru nchy wafer center. In times when consumers are looking for “good for me” ingredients in their food, this la test offering from Nestlé India provides a crunchy treat with a delightful winning combination of fruits and nuts.
Commenting on the launch, Mr. Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, “Nestlé MUNCH NUTS has delighted young Indian consumers with a range of delicious, light, Munch treats with a fully loaded experience of added crunchy Nuts. With the shift in consumer preference towards “better for me” ingr edients, the new MUNCH FRUIT O Nuts is a category first innovation, that brings multiple inclusions of real alm onds and fruity pomegranate to India’s favorite crunchy MUNCH. MUNCH FRUIT O Nuts has been devel oped leveraging our strong R&D capabilities after extensive consumer research which gave us insights on the taste pr eferences in different parts of India. It delivers a uni que combination of flavor and texture to our consumers. We are extremely excited to launch MUNCH FRUIT O Nuts and are confident that our consumers will enj oy this first of its kind ‘Fully Loaded’ experience.”
Talking about her association with the brand, actress Samantha Akkineni said, “Every bite of MUNCH FRUIT O Nuts is packed with richness of Almonds, followed by an aftertaste of Pomegranate. The novelty of this product is unmatched. More and more millennials are looking for diverse snacking options, moving away from the regu lar age-old offerings, MUNCH FRUIT O Nuts is a perfect answer to that. I am delighted to be a part of this jour ney with Munch and hope to see more innovative products in the future from the brand.”
Priced at INR 30, Nestlé MUNCH FRUIT O Nuts will be available at supermarkets, large, format grocery stores. This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni.
Creative Agency: Wunderman Thompson
