Embarking on a new journey together, Harley-Davidson, Inc., the legendary motorcycle
HARLEY-DAVIDSON& HERO MOTOCORP ANNOUNCE AGREEMENTSFOR INDIA MARKET
Chennai, India (October 27, 2020) Embarking on a new journey together, Harley-Davidson, Inc., the legendary motorcycle manufacturer and Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes, today announced that the two will ride together in India.
Per a distribution agreement,Hero MotoCorp will sell and serv ice Harley-Davidson motorcycles, and sell Parts &Accessories and General Merch andise riding gear and apparel through anetwork of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.
As part of aLicensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.These actions are aligned with Harley-Davidson’s business overhaul, The Re wire, and the com pany’sannouncement in September to change its business model in India.This arrangementis mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer serviceof Hero MotoCorp.
