Edelweiss witnesses 70% Y-O-Y rise in active user base through EMT app
~App helps create wealth beyond metros across a diversified demographic~
- Edelweiss Mobile Trader (EMT) is one of the highest-rated stock trading apps in the country, clocking over 1 million downloads
- Updates include features like SWOT and Margin Calculator, providing enhanced user experiences
- Women user base on EMT increased by 63% Y-O-Y
Mumbai, Dec 10, 2020: Edelweiss Wealth Management, the 2nd largest non-bank, wealth management firm in India, today announced a significant increase of 70% percent Y-O-Y in its user base in India for Edelweiss Mobile Trader (EMT), its propreitory mobile trading application. The growth has been led by Tier II and Tier III cities that saw a growth of over 87% Y-O-Y. Interestingly, women trading on the app have grown by 127% Y-O-Y while the accounts being opened via the app grew over 300% in Q2 FY21 as compared to Q2 FY20.
The company’s growth is attributed primarily to the customised and unbiased advisory it provides to its investors. The company has enabled easy trading and investments in financial markets through user-friendly and advanced technology platforms that have been developed in-house. Given the immense popularity of the app across diverse audience demographics, Edelweiss Mobile Trader has now launched 3 key features such as SWOT Analysis, Watchlist and Margin calculator that will aid investors in making technically sound and informed decisions with regards their market investments. The latest customisation updates for the EMT app will help user analyse investment in listed entities prior to investing and also calculate their span and exposure margins for FnO contracts.
Speaking on this announcement Mr. Rahul Jain, Head – Personal Wealth Advisory,EWM said, “Our pace of growth validates our strategy and commitment to bring best-in-class investment advisory to our customers. Coupling this with technology, we hope to enhance user experience and also provide them with timely tools that can help in decision-making, to further compound their wealth.”
About Edelweiss Wealth Management
Edelweiss Wealth Management (EWM), the wealth management arm of Edelweiss Global Investment Advisory, is the second largest non-bank wealth management business in India. The Wealth Management business, including capital markets, provides wealth management services to over 2,400 of India’s wealthiest families as well as ~610,000 high net-worth individuals and other affluent clients. EWM has grown its customer assets under advice with a ~44% cumulative annualized growth rate from INR 185 billion in fiscal year 2015 to INR 1.27 trillion in the first quarter of fiscal year 2021, consistently outpacing the market and making rapid strides in industry ranking. The AUA of the business currently stands at INR 1.33 trillion as of Q2 FY 21.
For further queries, please contact:
Zohar Reuben: +91- 7400180816 / zohar.reuben@edelweissfin.com
Edelweiss refers to Edelweiss Broking Limited.
Broking services offered by Edelweiss Broking Limited under SEBI Registration No.: INZ000005231 (Member of NSE, BSE, MSEI, MCX and NCDEX). Depository participant with NSDL having SEBI registration no: IN-DP-NSDL-314-2009 and DP ID: IN302201 and IN303719. Depository participant with CDSL having DP ID- 12032300. Investor grievance resolution team: 040-41151621. Name of the Compliance Officer for Trading & DP – Mr. Brijmohan Bohra, Email IDs: complianceofficer.ebl@edelweissfin.com / ebl.dpcompliance@edelweissfin.com . Corporate Office: Edelweiss House, Off CST Road, Kalina, Mumbai – 400098; Tel. 18001023335. Registered Office: 2nd Floor, Office No. 201 to 203, Zodiac Plaza, Xavier College Road, Off C G Road, Ahmedabad – 380009. Contact: (079) 40019900 / 66629900.
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