DRA Homes Redefines Brand Storytelli ng.
DRA Homes Redefines Brand Storytelli elling with Award-Winning OOH Campa ign & AD film
Chennai, 12th February, 2025: In a reso unding testament to its branding excelle nce and disruptive marketing approach, DRA, the pride of Chennai’s real estate was recently coveted with the prestigio us ‘Best Brand Campaign – Out of Home (OOH)’ and ‘Best Ad film’ awards at the I ndia Brand Leadership Conclave & Awar ds 2025. Hosted by Realty Plus, the awa rd recognizes DRA’s “Home of Pride” ca mpaign, a key part of its refreshed brand philosophy. The company’s latest OOH c ampaign and Ad film, featuring national sensation Rashmika Mandanna, have ca aptivated the city, turning heads, sparki ng conversations, and setting new benc hmarks in brand storytelling. The campa aign beautifully captures the joyous mil estones of every family, celebrated with in the warmth of a home, highlighting th e emotional essence that defines DRA’s ethos.
The campaign, which dominated Chenn ai’s skyline and made waves across digit al platforms, was a carefully crafted stra tegy aimed at making real estate aspirat ions more relatable and desirable. From new brand theme film to high-impact bi llboards at prime city junctions to innov ative transit branding and digital outdoo r screens the campaign ensured that DR A Homes becomes a household name fo r aspiring homebuyers.
The success of the campaign was driven by a meticulously planned placement st rategy. Through a strategic mix of digital releases and widespread distribution ac ross leading TV channels, OTT platforms , multiplexes, and OOH advertising, DR A Homes achieved an omnipresent bran nd presence, strengthening trust and re call among home-seekers. The integrati ion of LED digital screens, large-format hoardings, and residential community b randing further amplified the campaign gn’s impact, establishing DRA Homes as a prominent name in Chennai’s real esta te landscape. Additionally, the brand ext ended the campaign’s reach by launchin g the Ad film on leading Tamil General E ntertainment Channels (GECs), news ch annels, OTT platforms, and multiplexes.
Speaking about the award, Mr. Manoj V asudevan, Chief Sales and Marketing Of ficer, DRA, said “We are deeply honored to have received this prestigious recogni nition at the India Brand Leadership Con clave & Awards 2025. At DRA we have a lways believed that the true strength of any brand lies in its ability to connect wi th people on a personal level. Through t his OOH campaign & Ad film, we didn’t j ust want to be visible, we wanted to spa ark curiosity and drive emotion. By stra tegically placing DRA Homes at the hea rt of everyday life, we didn’t just advert tise, we became a part of their journey t owards homeownership.”
The recognition from Realty Plus under scores the campaign’s impact on the ind ustry, setting a benchmark for real estat te marketing in India. The overwhelming response from consumers, increased fo otfall at project sites, and heightened en gagement further validate the effective ness of a well-executed campaign throu gh outdoor and digital branding strateg y DRA Homes’ success with this campa ign reaffirms that in an era dominated b y digital narratives, traditional mediums like OOH, when executed with precision and creativity, can still shape perception s, influence buying decisions, and eleva te brand trust to new heights.
About DRA: DRA, with an impressive le gacy of 40 years, has become a trusted name in the real estate industry, delive ring world-class projects across Chenn ai. With more than 12,000 satisfied cust omers DRA is synonymous with trust, tr ansparency, and timely delivery. Under t he visionary leadership of Mr. Ranjeeth R athod, Managing Director, DRA goes b eyond just building apartments by offeri ring its customers a ‘Home of Pride’ — th oughtfully designed living spaces that ca ter to evolving lifestyles and embody a s ense of accomplishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delig ht Meter’ reflect their unwavering focus on customer satisfaction, while their onl ine customer portal ensures hassle-free access to project details and documenta tion. Signature developments such as D RA Pristine Pavilion, Tuxedo, Ascot, Sky ylantis, Elite, Infinique and many others exemplify their commitment to blending modernity with value-driven investmen ts. Recognized with awards like FICCI’s R EISA and Times Business Awards, DR A holds the distinction of being Chenna i’s first developer with CRISIL’s 7-star gr ading. Their social responsibility initiati ves include pond restoration and nurtu ring young sporting talent, which highlig ht their dedication to the community. U p pholding their motto “Timeless Home, Timely Delivery, DRA continues to inspi re pride and trust in every home they cr eate, turning dreams into lasting legacie cies.
