DORITOS TAPS INTO THE SPICY SNACKS SEGMENT WITH THEIR BOLDEST

DORITOS TAPS INTO THE SPICY SNACKS SEGMENT WITH THEIR BOLDEST FLAVOUR YET, DORITOS SIZZLIN’ HOT

               Unveils ‘Yeh Chips Nahi, Fire Hai’ campaign to reinforce the Doritos Sizzlin’ Hot spicy proposition                                     and taps into bold and spicy flavour codes

               The new addition has been inspired by the globally loved Flamin’ Hot platform

 Chennai, 6 December 2022: Setting the market on fire this winter season, Doritos, the world’s number one Nac ho Chip brand*, has launched Doritos Sizzlin’ Hot – an intense snacking experience that will make you say “Ye h Chips Nahi, Fire Hai”! Inspired by the globally iconic and widely loved platform, Flamin’ Hot, Doritos Sizzlin’ Hot taps into the ‘chilli’ flavour bucket with the boldest flavour yet from the House of Doritos. Flamin’ Hot is a succe s sful international platform that was introduced to India this year, first on Lay’s and now on Doritos.

The introduction of this new flavour is a response to the increasing consumer demand of spicy flavours in the In dian snacks category, with ‘chilli’ being one of the top flavour buckets that is growing rapidly in the category. The all-new Doritos Sizzlin’ Hot is one of the hottest-of-its-kind in the category and extends the brand’s play beyond the classic flavours.

Expressing his thought on the launch, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “When others might be asking should they launch something so spicy, at Doritos we launch the spiciest chips and ask, “Are you bold enough to taste the heat”? We’re excited to introduce our hottest new addition, Doritos Sizzl in’ Hot, based on our globally iconic platform, ‘Flamin Hot’ in India. Our research has revealed that consumers ar e craving spicy bold flavours and greater variety. We are confident that this fiery flavour from the House of Dorit os will cater to this growing demand for differentiated snacks and will be loved by consumers across the countr y.”

 Doritos Sizzlin’ Hot is available at INR 10, INR 20, INR 30 and INR 50 across all leading retail and e- commerce pl atforms in India. For this launch, Doritos will stay true to its bold narrative in the upcoming TVC, followed by a ro bust 360-degree surround campaign across multiple platforms.

About Doritos:

Doritos, the world’s number one nacho brand, is present in over 55 countries globally. Doritos is targeted at Indi an consumers in the 16-to-30-year age bracket, residing in urban and semi-urban centers. Doritos is available in four flavours: Nacho Cheese, Sweet Chili, Masala Mayhem, and Sizzlin’ Hot, and in five price points, at INR 10, IN R 20, INR 30, INR 50 & INR 85. The product is available across India through a mix of large format retail chains, online channels, and neighborhood stores.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in Ind ia. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winn ing with Pep+ “Winning with Pep+” reflects our ambition to win sustainably in the marketplace and embed pur p ose into all aspects of the business. We believe that continuously improving the products we sell, operating resp onsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a success ful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieve d a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage worl d, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. F or more information, please visit www.pepsicoindia.co.in.