DOLBY INTRODUCES FIRST EVER RECOGNITION PROGRAM FOR MUSIC MIX ENGINEERS IN INDIA
~Dolby Atmos Music Mix Engineers Honour Club – A unique rewards & recognition platform for the Music Mixing Engineering Community in India~
MUMBAI, January 18, 2021 – Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive audio and video entertainment experiences, announced the launch of one of a kind recognition and rewards program for Music Mix Engineers in India – ‘Dolby Atmos Music Mix Engineers Honour Club’. Through this annual program, Dolby will recognize the work of music mix engineers and their contribution to the industry, encouraging them to create more music in Dolby Atmos for an immersive experience for fans.
The Music Mix Engineers from India who have mixed music in Dolby Atmos are eligible to apply for the recognition program. Music mix engineers can register on – https://www.dolby.com/en-in/mme that also list the program’s terms & conditions. Depending on the number of songs mixed in Dolby Atmos, eligible entries will be reviewed by Dolby and rewarded under five milestones – Platinum (500 tracks), Gold (250 tracks), Century (100 tracks), Silver (50 tracks) & Certificate (10 tracks).
Music mixing is a creative process and a perfect blend of art and science. It is aspirational for people learning music to become music mix engineers and Dolby is creating that platform for upcoming music mix engineers to train and enhance their talent. Dolby Atmos Music Mix Engineers Honour Club, list will be announced periodically on Dolby.com. To know more, log on to https://www.dolby.com/en-in/mme
Commenting on the program, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said “At Dolby, we celebrate all the hard work that Music Mix Engineers put into creating music. In order to thank those who have mixed the most tracks in the immersive sound of Dolby Atmos, we are excited to announce an annual rewards program – Dolby Atmos Music Honour Club”.
What is Dolby Atmos Music
Imagine if there were a way to connect with music at its fullest capacity and creative potential – not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos does just that. Whether it’s a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
To learn more about Dolby Atmos Music, visit music.dolby.com.
Quotes from notable Music Mix Engineers
Ricky Kej, Grammy Award Winning Music Composer & Song Writer, said “I am thrilled that Dolby has started the inspiring Dolby Atmos Music Mix Engineers Honour Club program, to honour the actual heroes of the music creation process. This is a first of its kind initiate, tailer made for music mix engineers in India”.
KJ Singh, National Award Winning Music Mix Engineer and Sound Designer, said “Dolby Atmos Music Mix Engineers Honour Club is a very well thought & laid out program that seeks to award Music Mix Engineers who are a crucial part of the music creation process. The reward plaques will symbolise pride and honour for every music mix engineer”.
Shantanu Hudlikar, Music Mix Engineer, said “I am extremely excited to mix my music in Dolby Atmos. I am also very happy that Dolby is creating a platform to recognise this talent through its initiative – Dolby Atmos Music Mix Engineers Honour Club. It will also inspire the aspiring musicians and create opportunities for the music community in India to make spectacular and amazing experiences with their music.”
Vijay Benegal, Music Mix Engineer, said “Dolby Atmos Music Mix Engineers Honour Club is a brilliant initiative from Dolby. It’s not often that Music Mix Engineers get the credit they deserve for their work. Thank you, Dolby.”
Abhishek Khandelwal, Music Mix Engineer, YRF Studios said “I believe Dolby Atmos will revolutionise the way music is experienced. I am glad that Dolby through its initiative, Dolby Atmos Music Mix Engineers Honour Club will reward the real heroes of music”.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, and Dolby Voice – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
Dolby, Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
