CRUISING AT ITS PUREST ROYAL ENFIELD LAUNCHES THE NEW SUPER METEOR 650

CRUISING AT ITS PUREST ROYAL ENFIELD LAUNCHES THE NEW SUPER METEOR 650

ROYAL ENFIELD LAUNCHES THE NEW SUPER METEOR 650

• Royal Enfield’s eagerly anticipated thoroughbred cruiser, the Super Meteor 650, showcased at EICMA, unveiled in all its stellar shades at Rider Mania, now launched across India and Europe
• Based on the highly acclaimed 650 twin engine and a new chassis, the Super Meteor takes Royal Enfield’s 121-year-old heritage of producing exquisitely designed motorcycles perfectly suited for touring, to a new level
• Available in two distinct variants and seven striking colourways, starting at INR 3,48,900, GBP 6,799 and €7,890 | Bookings across India and Europe to begin today

Chennai – India, January 16, 2023: Injecting a new level of character, style and accessibility into the cruiser categ ory, Royal Enfield showcased the gorgeous new Super Meteor 650 at EICMA in November 2022, and then displa yed the motorcycle in all its colourways at the brand’s annual motorcycling festival – Rider Mania.

Today, Royal Enfield launched the new Super Meteor 650 across India and Europe, as the brand announced retail availability and price of the motorcycle. Built as two distinct variants – Super Meteor 650 and the Super Meteor 650 Tourer – and in seven distinct colourways, the new Super Meteor 650 will be available starting at INR 3,48,9 00/- (ex-showroom, India), at GBP 6,799 (OTR, the UK), and at €7,890 (MSRP, France). Display and bookings in In dia begin today, and deliveries will commence February onwards. Bookings across Europe begin today as well, wi th retails starting by mid of March 2023.

The Super Meteor 650 continues Royal Enfield’s heritage of building superlative cruisers. It is centered around the acclaimed 648cc twin platform that, since 2018, has enjoyed worldwide recognition within the multi-award-winning motorcycles, Interceptor INT 650 and Continental GT 650. It has been rigorously tested on proving tra cks, Belgian PAVE, and the highways, byways, towns and city centres of India, the UK and Spain, clocking up over one million kilometres in the process to ensure the most reliable and enjoyable ride.

Commenting on the new Super Meteor 650 Siddhartha Lal, Managing Director of Eicher Motors Ltd. said, “The Super Meteor 650 is an evolution of all our focus and efforts in the middleweight segment over the years, and is a thorou ghbred, retro cruiser in every sense. Its design language, geometry, form-factor and the gorgeous 650cc twin engine ma ke it the most stunning, accessible and capable cruiser in the category. We’ve enhanced the refinement levels of this moto rcycle, and you can feel it in its smooth throttle response across the range. The motorcycle has confidence inspiring stabili ty, takes corners well and feels planted at highway speeds. It is a perfect mid-segment motorcycle that may actually inter est even people who are not interested in cruisers. We believe the Super Meteor will expand the market for cruisers aroun d the world and take the Royal Enfield twin platform a notch higher”

Speaking on the occasion of the launch of the Super Meteor 650, Royal Enfield CEO, B Govindarajan, said, “We ha ve focused not just on building great motorcycles, but reimagining propositions that transcend traditional motorcyc ling segments. The Royal Enfield Meteor 350 that replaced the Thunderbird in our portfolio did just that, as it made crui sing easy for riders across the globe, and became one of our highest selling motorcycles in Europe and other parts of the wor ld. The Super Meteor 650 breathes new life into the cruising segment, and creates its own identity as an authentic, acce ssible, mid-segment cruiser”

A quintessential cruiser, the Super Meteor 650 combines uncluttered controls and instrumentation with relaxed rider ergonomics; rock-steady stability on highways with pure riding pleasure on even on the most winding roa ds where it is keenly responsive to steering inputs. Its flexible, smooth engine has torque aplenty and its cool retr o styling is infused with clearly recognisable Royal Enfield DNA. It has a physically imposing presence, yet rema ins an easy ride, whether you are traversing vast landscapes or heading towards the vanishing point on the ho ri zon.

Over the years, Royal Enfield has made exceptional contributions to the cruiser category with stylish motorcy cles that have founded new, niche markets. Beginning in the mid-1950s, it was decades ahead of the cruiser gen re being defined when it produced US export variants of the original Redditch Super Meteor twin, with what is today considered to be a strong cruiser profile. It then introduced cruising to India with the Citybike, Lightning 535, at the time the biggest and baddest motorcycle on India’s roads, and a succession of 350 and 500cc Thund erbirds, which garnered a large and loyal following. Global success followed in 2020 with the launch of the Mete or 350 on the brand new J-series platform. The Meteor 350 upped the tempo with new standards of finesse, qua lity and, most importantly, rideability.

Created at the UK Technology Centre in conjunction with Harris Performance, the frame and swingarm are ent irely new and meet the design brief of a motorcycle with a low centre of gravity for high-speed stability and easy manoeuvrability that is confidence inspiring for all levels of rider. Fabricated in steel with optimised forgings, inv e xstment castings, pressings and extrusions, the chassis incorporates a new cylinder head mount for additional stiffness. Royal Enfield’s first USD forks, with a 120mm stroke, and premium rear shocks with 5-step preload and 101mm travel, perfectly complement the new frame, ensuring the Super Meteor is stable and rewa rding to ride on highways and precise and engaging through the curves without being heavy to steer. The USD fo rks allow the motorcycle to maintain a controlled response throughout the range of suspension travel, and the big piston dam ping technology allows for a plush and planted ride Unintimidating and practical, the Super Met eor 650 has the silhouette of a thoroughbred cruiser, with a low stance and seat with wide hips and a narrow wa ist, which allow a comfortable standover.

Riding position is one of the key differentiators of any cruiser and the Super Meteor nails this with fully feet-for ward foot controls and raised, wide handlebars. These fundamental cruiser design elements meld to make the ri der feel they are part of their motorcycle. A large tank gives extended range and wide tubeless tyres on 16” rear and 19” front alloy rims provide dependability and peace of mind at highway speeds. Its dynamic design and a str iking silhouette add to the streamlined look of the motorcycle, giving it the appearance of moving forward and cruising even when standing still.

The rider’s view and controls have received special focus to ensure that the design, fit and finish are class-lead in g. Its instrument cluster combines the timeless elegance of an analogue speedometer with the functionality of a n LCD display for essentials such as revs, gear indicator, fuel gauge, clock and tripmeter. Adjustable clutch and  b rake levers offer a smooth operation along with a touch of retro finesse, while ergonomically designed barrel pro file grips integrate the Royal Enfield logo. All-new plated aluminium switch cubes hold unique rotary switche s, placing premium, chic design elements into the rider’s hands. Then there is Royal Enfield’s celebrated TBT (Turn-By-Turn) navigation pod, known as the Royal Enfield Tripper. A first on any Indian-made motorcycle when intro duced on the Meteor 350, this highly-focused tool, developed in collaboration with Google, links to the rider’s smartphone via Bluetooth. A discreet USB socket is located beneath the left side panel. Further attention-gra bbing features on this cruiser are its LED headlamp, a first for Royal Enfield, which is carefully designed to deli ver old-school charm but provide all the benefits of LED technology.

Finally, the Super Meteor’s paint finish is superlative while its distinctive tank badges, inspired by historic Royal Enfield designs, are faceted in chrome and accented with two colours of tinted infill that result in a gorgeous, je wel-like finish.

The Super Meteor 650 is available in five striking colourways: Astral Black, Astral Blue, Astral Green, Interstellar Grey and Interstellar Green. The Super Meteor 650 Tourer, which comes kitted with a touring windscreen, delux e touring seat, pillion backrest, is available in two distinctive two-tone finishes: Celestial Red and Celestial Blue.

Like all Royal Enfield motorcycles, the Super Meteor 650 is supported by an extensive range of genuine motorcy cle accessories that complement its capabilities and enhance its touring proposition in different ways. The Solo t ourer themed Super Meteor has a range of bespoke accessories that make solo touring both easy and stylish. Av ailable on the Astral and Interstellar trims, the Solo Tourer theme includes neat bar-end mirrors, bar-end finish er, front and rear LED indicators, the solo finisher kit, compact engine guard, deluxe rider foot pegs and silver fi nish sump guard. Available on the Celestial variant, the Grand Tourer theme additionally comes with an OE-fitt ed deluxe touring seat, pillion backrest and touring flyscreen. In addition, one can add more accessories from a range of GMAs, making the motorcycle a full-fledged tourer. These include, touring handlebars, touring mirrors, deluxe rider footpegs, LED fog lights, airfly evo engine guard, black sump guard and front & rear LED indicators.

All GMAs can also be ordered when booking your motorcycle through Royal Enfield’s innovative MIY, Make It Yours, personalisation programme, either online or in your local dealership at a later date. Astylish, high-quality range of gear, including Super Meteor t-shirts, helmets, bags and accessories, isalso available.

The Super Meteor 650 has been created to allow its riders to break free from daily routines, to capture the roma nce of the open road, experience big skies and vast open landscapes, and undertake journeys that aren’t limited by hours or kilometres.

Royal Enfield is confident that it will make believers out of non-believers, encouraging those who love motorcy cling but with no experience or desire to ride a cruiser, to do just that — go cruising.

#SuperMeteor650 #PureCruising #PureMotorcycling #RoyalEnfield

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal En field spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcyc ling.

Royal Enfield’s premium line-up includes the recently launched, Super Meteor 650, the timeless Classic 350, the stylish Hunter 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles – Interceptor and Continental GT, the adventure motorcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350. Riders and a pa ssionate community are fostered with a rich profusion of events at a local, regional and international level. Most nota ble are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2100 stores across all major cities and to wns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two worl d-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art prod uction facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has four modern CKD assembly facilities in Brazil, Thailand, Argentina and Colombia. With more than 37% CAGR for the last 5 years and sales in international markets up 108% in 2021-22, Royal Enfield is the leader in the global mid-size motorcycle market.