Collector’s edition JUSTIN BIEBER X VESPA to be available in India via pre-order
Chennai, 17th August 2023 : Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian Piaggio Group and mak er of the iconic Vespa and sporty Aprilia range of scooters has introduced the JUSTIN BIEBER X VESPA, a new co llector’s edition Vespa model personally ideated and designed by the singer, in India. The JUSTIN BIEBER X VES PA will be available via pre-order as an imported Completely Build Unit (CBU). It can be ordered from all Vespa dealerships in India as well as the Vespa India website. Only a limited single-digit number of this vehicle will be available for purchase.
Glamorous and timeless, the new Vespa designed by Justin Bieber reflects his creativity. Monochrome is the un derlying style feature that distinguishes the new Vespa signed by Bieber. White color, selected by the singer, pa sses through all elements of the new Vespa: from the saddle to the grips to the spokes of the rims. The brand lo go and the flames drawn on the body of the vehicle are also tone-on-tone white.
The fresh, youthful geometry of the vehicle makes up a protective body while the handlebar, with its unmista ka ble evocative rectangular headlight, supports an extremely modern full-color multifunctional TFT display, in syn c with all smartphone functions. The Full-Led lights and the spectacular 12” wheel rims are the supreme results o f blending style and technology. JUSTIN BIEBER X VESPA for India will be rolled out with the classic 150cc engin e, now revamped in full respect of the most recent environmental regulations.
“I love Vespa, and to partner with such a classic brand is so cool. Being able to express myself, whether it’s through art, music, visuals, or aesthetics, being able to create something from nothing – it’s a part of me. Ultimately the goal in creating and designing is always to put your own unique spin on things“, said Justin Bieber.
Bieber’s passion for Vespa is well known: “The first time I rode a Vespa was somewhere in Europe, probably either Lo ndon or Paris. I just remember seeing a Vespa and being like ‘I want to ride one of those’. And I had such a great time, just the wind flying through my hair, the freedom. It was fun”, – comments Justin Bieber.
Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd said, “Vespa is much more than a mobility brand; it sy mbolizes art, design, technology, and fun. It has always spurred the imagination of artists, stylists and designers around the globe. We are excited to introduce to India, the collector edition of JUSTIN BIEBER X VESPA that embodies creative drive, vibrancy and vigour – the values shared by both Bieber and Vespa.”
Pre-booking is now open to all Vespa lovers who want to reserve this collector’s edition.
About Vespa:
Born in 1946, Vespa (which means “wasp” in Italian) is much more than a mobility brand; it symbolises art, desig n, technology, and fun. It is an icon of style: its uniqueness makes it one of the most admired and desired brands. In 2021 Vespa celebrates its 75th birthday with nearly X million vehicles sold worldwide. Throughout the decad es, Vespa has become an interpreter and an expression of the society in which it lives and a symbol of Innovatio n, Performance, and Italian Creativity.
Vespa is an iconic, functional, and beautiful MADE IN ITALY product, appreciated all over the world and that yea r by year wrote the history of global mobility; the brand’s timeless style and technical format make its products something unique and inimitable, combining rational, functional, and emotional elements in its scooters and bei ng recognised all over the world as the classy and irreverent side of light mobility.
About PVPL:
Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry.
Piaggio Vehicles Pvt. Ltd. (PVPL) leads the league today with its Commercial Vehicles and 2-Wheeler Vehicles se gments. By revolutionizing the 3-wheeler cargo segment in the country, Piaggio, today, is setting global standard s in multiple areas of service. It also owns legendary 2-wheeler brands like Vespa and Aprilia which is the premiu m segment in the 2-wheeler industry. The sprawling Manufacturing Unit of PVPL is based at Baramati, Maharas htra and is working to capacity produce commercial vehicles and 2 wheelers for India and select international m arkets.
PVPL is a 100% subsidiary of Piaggio & C. s.p.a. of Italy, the inventor of Commercial Vehicles and 2 Wheelers. Its superior and premium products feature and benefit consumers and a growing customer base.
The vision and mission of PVPL are to be perceived as a unique, high-impact, fast response, innovative and gr ow th-oriented company that is known around for its unmatched level of excellence. And also, to achieve the status of a world-class company that manufactures & markets a wide range of high-quality products to the total satis fa ction of the customers in the domestic and overseas markets. With unmatched customer care, state-of-the-art p roducts, and multiple awards to be honoured with, PVPL continues to journey – proving inspirational and provid ing an improved quality of life to millions across India along the way!
