Celebrate the auspicious occasion of Varamahalakshmi Vratam with Kalyan Jewellers
~Taking forward the #TraditionOfTogetherness one festival at a time
Bengaluru, XX August 2022: In honour of Goddess Lakshmi, Varamahalaksmi Vratam is observed in several so uthern states of India. The word ‘Vara’ comes from ‘Varadaan’, which connotes blessings. Married women perfor m this Vrata for the well-being of their family. It is said that praying to Goddess Lakshmi on this day is equiv alent to praying to Ashtalaksmi or the eight goddesses of Wealth, Earth, Learning, Love, Fame, Pleasure, Peace, and Strength. Keeping the #TraditionOfTogtherness going this Varamahalakshmi Vratam is Regina Cassandra, a renowned actor in South India.
Kalyan Jewellers has come up with a video that marks the celebration of God dess Lakshmi at home. Through the video, Kalyan Jewellers imparts the imp ortance of traditions in India. It is not just jewellery being gifted, it is a piece of tradition and heritage that is passed down to generations, which should be cher ished at all times. The video, shot in a beautifully lit pooja ghar, gives audiences a peak into a special moment shared between the actor Regina Cassandra and her on-screen mother as they worship the deity together. Check out the ad video here.
In line with the festival, the jewellery brand has announced up to 75% off on mak ing charges on select jewellery purchases*. Adding further delight to the shopping experience of patrons, Kalyan Jewellers will be giving away an additional discount of Rs.75 off per gram on the Gold Rate*, claiming it to be the lowest in the market. Customers can avail the mega offers at Kalyan Jewellers’ showrooms across Karnataka. The one-of-its-kind offers are valid from 11th August to 15th August 2022.
On this auspicious occasion, Kalyan Jewellers presents ‘Sankalp’, traditional jewellery inspired by the Goddess we see in you.
Listicle:
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A traditional silver set consisting of the so mb u, two velakku, paneer sombu, karpoor aarti, m ani, plate and small velakku with Goddess Lak shmi perched on it and two cups is something that is found in almost every household dow n south. This set is usually purchased during Varamahalakshmi Vratam for the pooja ghar, where women decorate the entire space and pray to the Goddess for their family’s prosp erity. |
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This magnificent choker necklace from Kaly an Jewellers with Goddess Lakshmi embed ded at its core, is surrounded by pink and gr een semi-precious stones, giving it an extr av agant look. The dangling pearls dangling at th e bottom adds to the dainty element of the choker, making a must-have in every wome n’s jewellery trousseau! |
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Earrings are an integral part of every wom en’s look as they add an oomph to the overall attire. These beautifully crafted earrings wit h Goddess Lakshmi’s motif in the centre and red semi-precious stones makes for an ‘eye-catching’ design. |
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Adding a unique twist, this bangle embedded with coins and diamonds along the centre, co ming together to form a floral pattern will add glory to your traditional look.
Kalyan Jewellers is offering this statement bangle with intricate detailing and beautiful craftsmanship that one cannot resist buying. |
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This intricately crafted piece of jewellery serves as a perfect amalgamation of trad itional and modern. The motif of Goddess Lakshmi at the core enclosed in a crown of diamonds and surrounded by floral inspired design gives the whole necklace a dainty lo ok. The coins on the necklace compliment the overall design altogether. |
