cavinKare’s Garden launches 100% natural Dry Fruits Barfi in two variants – Apricot and Cranberry
~ Made with handpicked ingredients, Garden’s Dry Fruits Barfi aims to cater to the needs of health-aficionados ~
Chennai, 24th November 2020: In a bid to encourage healthy consumption in India, Garden from the house of FMCG major CavinKare announced the launch of its latest nutritious offering – Natural Dry Fruits Barfi. With this launch, Garden aims to cater to the palates of health aficionados by offering the goodness of 100% natural dry fruits in combination with real exotic fruits. Packed with the goodness of Cashew, Almond and Pistachios, Garden’s Dry fruits Barfis are available in two variants using real fruits – Apricot and Cranberry.
Commenting on the launch, Mr. Abhinav Kapoor, Business Head – Foods & Snacks Division, CavinKare Pvt Ltd said. “Garden is an established sweets and snacks brands and we have launched many products over the years to suit the evolving food habits of consumers. In India, love for traditional sweets and snacks never fades away, Garden introduces Dry Fruits Barfi by blending tradition, health and taste in the market for health and calorie-conscious consumers. In an aim to create differentiation by redefining the proposition of Dry Fruits Barfi by using only 100% natural dry fruits in combination with exotic fruits. We see a lot of potential in this segment as more and more consumers are seeking healthy alternatives without a compromise in taste.
He further added, “Also, with the outbreak of a pandemic, there is more awareness and a strong need for consum ables that have immunity-boosting properties. The best, natural Ingredients readily available are dry fruits, wh ich are a powerhouse of immunity-boosting properties. To cater to this demand, we have packed all the goodness of dry fruits in our sweets for a guilt-free indulgence and acting nutritious protein in-take. ”
Garden through its Dry Fruits Barfis aims to bring together the perfect balance of health and well-being with distinctive selection of flavours. Developed by a strong R&D team, Garden’s Dry Fruits Barfis are made with handpicked, premium quality ingredients that promise to offer a scrumptious treat for not just individuals but the whole family. The in-house recipe of combining real fruit flavours of Cranberry and Apricot along with dry fruits in the sweet is sure to satisfy the sweet tooth in everyone.
The newly launched Garden Dry Fruits sweets are packed in vibrant, festive boxes that carry personalized st ories capturing little joys from everyday moments. Garden Dry Fruits Barfi will be available in two variants – Apricot and Cranberry for a price of Rs. 550 per 300 gms across retail outlets.
About Garden :
Garden Namkeen is the flagship sweets and snacks brand of FMCG major CavinKare. Catering to every palate across millions of households in India, Garden offers a wide selection of authentic snacks and sweets. Celebrating the diverse flavours and heritage of Indian namkeens, Garden has 50 products under its portfolio and leads the market in many segments. Some of the flagship snacks of Garden includes Soan Papdi, Rasgulla, Gulab Jamun, Kaju Katli, Dry Fruits Barfi, Premium salted wafers, YBC, Diet Bhel, Diet Chivda, Onion Pakoda, 2in1 instant Bhel, Mini Bhakrwadi and more. With innovation at its heart, Garden continues to bring to market an array of snacks and sweets that are truly unique and delectable.
About CavinKare Pvt. Ltd:
CavinKare is a diversified FMCG major with business interest in personal care, profe ssional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Me era, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fair ever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s& Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dyn amics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’. In an effort to recognize the women for their immense contribution in the success of one’s life.
