CavinKare strengthens its health and hygiene portfolio with the launch of Nyle Naturals liquid hand soap
CavinKare strengthens its health and hygiene portfolio with the launch of Nyle Naturals liquid hand soap
- A 100% Soap based, paraben and silicone free product that cares for your hands while removing disease-causing germs.
Chennai, 02nd July 2020: With hand hygiene gaining prominence in India, FMCG major CavinKare today anno unced the launch of a liquid hand soap free from all synthetic detergents under its flagship brand Nyle Naturals. Marking CavinKare’s foray into hand wash categories, Nyle Naturals liquid hand soap falls under the ambit of its buoyant health and hygiene portfolio that was recently rolled out to help millions of Indians in their fight against COVID 19. With a 100% soap formulation, Nyle Naturals liquid hand soap has been designed to effectively remo ve 99.9% of infection-causing germs from the hand without leaving a slimy feel on the skin post wash.
According to WHO, handwashing with soap is one of the most important and effective preventive measures against COVID-19. Nyle Naturals’ foam formulation ensures that hands are left squeaky clean with a small qu antity of water. True to its brand’s USP, Nyle Liquid Hand Soap is a Non-toxic liquid hand soap, free of paraben, silicones, and petrochemicals making it a product that is also kids friendly. The new liquid hand soap is fortified with Aloe Vera extracts that are highly moisturizing and leave skin soft, smooth and supple. In addition to its sk in-soothing properties, Nyle Liquid Hand Soap’s unique molecular structure ensures that it is effective at rem oving germs from the skin.
Commenting on the launch, Mr. Venkatesh Vijayaraghavan, Director & CEO- Personal Care & Alliances, CavinKare, said “CavinKare has been at the forefront of bridging the hygiene gap across the country since the outbreak of COVID 19. Driven by innovation, our endeavour during the times of this health crisis has been to aid and amplify ha nd hygiene practices across the millions of households in our country by making effective and quality products easily available to the consumers. Nyle liquid hand soap is one such offering that gives consumers a premium 100% soap option at affordable rates beyond the usual hand wash offerings in the market today. In continuation of our efforts to serve the nation by making hand hygiene products affordable and accessible, we are thrilled to be adding yet another feather in our cap.”
Nyle Naturals Liquid Soap fortified with Aloe Vera extracts will be available in general trade, modern trade retail stores and e-commerce channels in a 200ml pump bottle priced at Rs.79/-. Refill packs of 180ml and 750 ml pric ed at Rs. 45/- and Rs 119/- respectively will also be available.
About Nyle Naturals:
Nyle Naturals is a premium personal care brand from the house of FMCG major CavinKare. The brand houses a range of Natural and Safe shampoo made from Natural ingredients with years of dedicated research. Every Nyle Shampoo is 100% paraben free and is pH balanced packed with Nature’s extracts of Aloe Vera, Tulsi, Amla, and Green Tea for your hair. The natural shampoo range comprises of six different variants offer holistic care from root to ends. Besides protecting your hair and scalp from going dry, it also makes them smooth and manageable. Backed by its USP of offering Natural products, brand Nyle has recently venture into the hand hygiene category with the launch of Nyle Naturals Hand sanitizer.
About CavinKare Pvt. Ltd:
CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snack s,foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), H air Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant ; Talc (Sp inz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Be verages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear win ners in their respective product categories. A dedicated R & D center equipped with latest equipment and tech nologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisf action and thereby be a role model.
