CavinKare bets big on Face talcum market; Adds two new variants to Spinz BB Face Talc range
- New variants – Radiant Pink & Pearl White – launched to suit the needs of diverse Indian skin tones
- Brand ropes in budding South Indian star Actor Tanya Hope as brand ambassador and rolls out an intriguing new TV campaign across India
National, 14 December 2021: In an effort to further strengthen its presence in the burgeoning face talcum market, FMCG major CavinKare today announced the extension of its Spinz BB Face Talc range. Launching two new variants – Radiant Pink and Pearl White, the company also announced budding South Indian star, Actor Tanya Hope as the brand ambassador and rolled out an intriguing new TV campaign. The newly launched face talc variants have been curated specifically to suit the needs the of diverse Indian skin tones
Commenting on the launch, Mr. Raja Varatharaju, Business Head – Personal Care, CavinKare, said “BB talc has successfully revolutionised the face talc category over the past couple of years and we are confident that the portfolio extension will help further strengthen our market presence. Our consumer studies led to the launch of differentiated variants and a new communication strategy, to address the needs of modern young girls across geographies. With this we aim to become a market leader in the face talc category over next 5 years”
The TVC showcases the challenges faced by new-age women who are looking for options to look fresh throughout the day without much effort. Highlighting the product’s USP, Tanya Hope is seen in the TVC sharing the key features of all new variants in Spinz BB Face Talc.
CavinKare’s flagship personal care brand – Spinz conceptualised and introduced BB Face Talc in 2016 with a single variant: Natural Beige. With the addition of two new variants – Radiant Pink & Pearl White, the singular focus of the product range is to offer instant brightness and 2x longer lasting glow with a new HD formulation. The face talcum range also helps cover dark spots and blemishes and gives soft and smooth skin.
Spinz BB Face Talc is currently available across Kirana stores, e-commerce platforms and retail outlets. The product is different SKUs starting from 12g at Rs. 10, 25g at Rs. 25, 40g at Rs.65 to 80g at Rs.110.
To visit the video commercial: https://www.youtube.com/watch?v=I28sWDRKjg4
About CavinKarePvt. Ltd:
CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika and Nyle), Hair Wash Powders (Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends &Limelite), Men’s grooming (Biker’s) and D2C Personal Care products (Buds and Berries). With its recent expansion into the health and hygiene category, CavinKare offers a spectrum of sanitization products under hygiene and safety, Bacto-V multi-surface and gadget disinfectant. Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.
About Spinz: When the World Cup Cricket fervour reached fever pitch in 1996, it was not just the men who were having fun. In the offices of CavinKare, an exciting new range of deodorants and talcs for women were taking form. Inspired by spin bowling, the range was called ‘Spinz’ and was launched in the markets in 1997. The brand has products catering to the skin care needs of today’s consumer through its flagship products Spinz BB Cream, Spinz Talc, SpinzDeo and Spinz range of perfumes. The brand has also stood testimony for introducing many path breaking innovations in the beauty segment. One of the significant innovations introduced by CavinKare under the brand Spinz is India’s first ever BB Talcum powder.
