Castrol Activ’snew 3-part TVC campaign showcases superior 3X protection for bike engines
- Campaign features 3 adfilms to demonstrate Castrol Activ’s 3X protection for
two-wheelers against sound, heat, and stressto keep engine fit
Chennai August 2021:Castrol Activ – India’s leading engine oil brand for two-wheelerstoday launchedits new marketing campaign#3XProtectionKeepsEngineFit.The campaign features 3 distinct ad-filmsthat demonstrate how Castrol Activ offers superior protection to bike engines andshields them from excessive sound, heat, and stress.
Conceptualizedand developed by Ogilvy India, the 3 creativespresent strong proof points to attest how Castrol Activ’s 3X protection keeps the vehicle engine fit.
To inspire greater consumerand customer engagement, Castrol Activ has also launched a web-based, mobile-first game that recreates the threetests from the TVCs.By scanning a QR code, consumers and customers can now stepinto the shoes of the ad-film protagonists themselves.Thisgame will also be deployed on gaming platforms to deliver deeper consumer engagement.
Speaking about the campaign, Jaya Jamrani, Vice President – Marketing, Castrol India, said, “At Castrol India, wehave always delivered industry-leading products that offer unmatched protection and performance to vehicles.Our new Castrol Activ#3XProtectionKeepsEngineFitcampaignreinforces this commitment and effectively showcases the superior protection our consumers can avail by choosing Castrol Activ. Through our efforts, we aim to drive the concept of deeper care for vehicles with various stakeholders including dealers, mechanics, and consumers.”
The campaign will go live across a mix of television and digital platforms, including YouTube, Facebook, andleading OTT platforms, along with presence on high-impact properties such as the India-England Test series.This will be complemented with strong on-ground execution to leverage Castrol’s wide retail network including independent workshops through retail displays, creatives,demonstration videos and game play.
