Buds and Berries Completes Two Successful Years with Transformative, Clean Line of Beauty products
Chennai, 18th October, 2023 : Buds & Berries, the digital-first personal care brand from the house of FMCG maj or CavinKare, today marked the successful completion of two years of offering clean beauty in the personal care industry. Since its inception, Buds & Berries has been dedicated to redefining self-care by infusing the spirit of th e Garden-Fresh concept into its wide range of products. With an extensive bouquet of 58 SKUs spanning across various categories in face, body, and hair care, the brand has earned its reputation as a premium provider of clea n and indulgent beauty experiences. In marking this momentous milestone the brand also announced plans to en hance its product lineup by adding 15 more products by March 2024.
Commenting on the occasion, Ms Amudhavalli Ranganathan, Director, E-commerce & Special Initiatives, Cavin Kare, “We are immensely proud of the journey Buds & Berries has embarked on over the past two years. As we celebrate our second anniversary, we look back on our commitment to clean beauty and how we’ve redefined self-care for our cust omers. This milestone is just the beginning, and we’re excited to announce that we have even more innovative products a nd SKUs in the pipeline. We remain dedicated to providing indulgent, sensorial beauty experiences while maintaining t he highest standards of quality and safety. Thank you to our loyal customers for their support, and we look forward to continuing this beautiful journey together”.
Drawing inspiration from the vibrant garden, Buds & Berries meticulously curates its products using a delightful array of handpicked ingredients. From the intoxicating aroma of Bulgarian rose to the zesty freshness of Tangeri ne orange, and the nourishing properties of Kiwi & Pistachio, each product offers a luxurious sensorial experienc e that transforms self-care rituals into indulgent and comforting practices. The brand takes pride in stepping aw ay from the conventional, functional, and need-based understanding of grooming rituals by elevating them with aromatic fragrances and unique product textures. One of the cornerstones of the brand’s commitment to clean beauty is the rigorous testing and certification process that each product undergoes. All products are dermatolo gically tested, ensuring that they are gentle on the skin and hair. Furthermore, the brand uses only IFRA-certified fragrances, guaranteeing the highest quality and safety standards in every bottle.
Buds and Berries, offers an extensive range of personal care products that are paraben-free, phthalate-free, min eral oil-free, and free from harmful toxins. With a focus on the unique needs of Indian hair and skin, the brand in fuses an array of exotic ingredients, including rice water, tangerine orange, Bulgarian rose, macadamia, ginger, pi stachio, shea butter, apple cider vinegar, red onion, kiwi, and coconut. These ingredients are carefully selected a nd expertly blended to deliver outstanding results.
As Buds & Berries celebrates its second anniversary, the brand reaffirms its commitment to clean beauty, self-care, and elevating the everyday beauty routine into a luxurious experience. With a growing fan base and an ex panding range of innovative products, Buds & Berries is poised for an exciting future. In the spirit of growth and innovation, Buds & Berries also announces plans to expand its product offerings further by introducing exciting new products and additional SKUs in the near future.
About CavinKare : CavinKare is a diversified FMCG major with business interests in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodora nt; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Pr ofessional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), Men’s grooming (Biker’s) and D2C Personal Care products (Buds and Berries). Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categ or ies. A dedicated R&D centre equipped with the latest equipment and technologies constantly supports the divi sions in their endeavour. CavinKare has achieved significant milestones and a competitive edge with a sound und erstanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.
About Buds & Berries : Buds & Berries, a new-age digital-first Personal Care Brand from the house of FMCG Maj or CavinKare, aims to redefine consumer experience. With a wide array of Body Care, Skin Care, and Hair Care products meticulously curated from garden-inspired ingredients, Buds and Berries brings nature’s bounty to mo dern skincare. The brand is carefully curated to suit the Indian skin and hair of both men and women. Its dermato logically tested formulations and allergen-free IFRA-certified fragrances, embody the essence of clean beauty. https://budsandberries.in/
