BRING HOME THE FESTIVE CHEER WITH TANISHQ’S OFFERS THIS DHANTERAS
~Up to 20%* off on Making Charges of Gold & on diamond jewellery value~
October 19, 2022: Tanishq, India’s largest jewellery retail brand from the house of Tata announces an exciting offer to bring in the festive season with happiness and cheer. Customers can now avail up to 20%* off on making charges of Gold & on Diamond jewellery value. Celebrate the festive season with Tanishq and bring home prosperity & happiness with these offers. Offer for a limited time period only. For more details on offers, please contact the Tanishq store nearest to you or visit www.tanishq.co.in.
Festivities are meant to be celebrated with vigour and grandeur. Soak in the festive fervour with Tanishq’s exclusive festive collection ‘Alekhya’. Reminisce the beauty of age-old, rich Indian art forms as the magnificent ‘Alekhya’ collection takes its inspiration from the most notable Miniature and Pichwai paintings.
The stunning festive collection reimagines royal splendour, and showcases the inspiration from Indian paintings which have been designed into stunning contemporary jewellery pieces. This year’s, Tanishq’s festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form. Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship. The beauty of this collection lies in its inspiration from intricate paintings of Pichwai that depict tales from Lord Krishna’s life and Miniature Paintings – a notable tradition of Mughal, Rajasthani & Pahari courts.
The exquisite collection features stunning designs which are inspired by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colours, and ornate frames of these paintings. Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and Gold and Kundan techniques. The use of these techniques adds a touch of majesty as well as delicacy to these pieces. These works of artisanal wonder reflect gloriously on the canvas of an artist’s imagination and are an embodiment of embellishment, adding to the grandeur of decking out for the holiday season.
With the spirit of Diwali in the air, no celebration is complete without the sparkle of jewellery that can instantly add a glam touch to the festive look. Tanishq’s Alekhya collection is sure to add grace to your traditional Indian attire.
The price range for products under Alekhya collection starts at Rs. 70,000 onwards. Visit: www.Tanishq.co.in for range of exclusive Alekhya products.
About Tanishq
Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. The Tanishq retail chain currently spreads across 385 exclusive stores in more than 220 cities
