Bharat ka heavy flow champion Paree Sanitary Pads collaborates with Parineeti Chopra starrer sports biopic ‘Saina’
To become a heavy-duty champion you need hard work & diligence, and to overcome heavy-flow periods you need Bharat ka Heavy Flow Champion –Paree Sanitary Pads. Creating waves in the menstrual hygiene space, Paree, India’s leading feminine hygiene brand collaborates with Bollywood’s newest release – Saina, a biograp hical sports film starring Parineeti Chopra as Saina Nehwal. The film is based on the life of ace Badminton player Saina Nehwal, who is also associated closely with Brand Paree. The brand in its endeavor to empower women to prioritize themselves &their dreams and become champions associates with the film.
Releasing on March 26th, the film directed by Amole Gupte, produced by T-Seri es’ Bhushan Kumar & Krishan Kumar & Front Foot Pictures’ Sujay Jairaj & Ras esh Shah, will have its female lead character, Saina played by Parineeti Chopra portraying a strong, committed, and brave girl following her fearless pursuits.
Celebrating women achievers like Saina Nehwal, through this association Paree salutes champions. The film showcases the journey and struggles of Saina from a young girl to become the badminton champion that she is. The film highlights the fact that it takes a lot to become a champion. With the same thought, Paree released co-branded promo with Parineeti Chopra that represents Bharat ka heavy flow Champion, Paree Sanitary Pads supporting Bharat ki Champion, Saina.
Link to the video- https://www.youtube.com/watch?v=08FzFjqxfyw
Parineeti Chopra as Saina Nehwal in the collaboration, conveys a strong mes sage to young girls that to become champions they face everyday challen ge slike heavy flow on their period days, they need Paree HeavyFlo Cham pion, which is Bharat ka Champion pad for Bharat Ki Champion Saina.
Commenting on the association, Sahil Dharia, Founder and CEO, Paree said “We at Paree are committed to cre ate a sense of confi dence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born emp owered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her amb itious aura strengthens the spirit of womanhood amo ng youth. Through this association we have taken our vision to a larger pla tform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”
Mr. Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina says, “Through this visual montage, Paree aims to create a platform for women to shine and encourage th em to champion through every challenge. Paree has been a pioneer in the women hygiene space with inno vative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and cha llenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”
About Paree
Paree is a progressive brand which talks about women menstrual issues like Heavy Flow and PMS. We believe in highlighting the importance of menstrual issues which will help women prioritize their health and wellness, thr ough our innovative approaches in product development.
