Badshah’s latest track ‘Top Tucker’ to be available in Dolby Atmos
~ In a first of its kind collaboration, Badshah, Amit Uchana, Yuvan Shankar Raja, Rashmika Mandana and Jonita Gandhi have come together to create music in the immersive sound of Dolby Atmos.
Mumbai, Februrary 12 2021 — Saga Music, in-house label from Unisys Infosolutions today announced the launch of a new single ‘Top Tucker’ featuring Badshah, one of the most acclaimed rappers of the Indian music industry in collaboration with Amit Uchana, Jonita Gandhi and south Indian talents Yuvan Shankar Raja, Rashmika Mandanna. The song will be released in both Hindi, Tamil and will stream in Dolby Atmos in select countries through Tidal.
Unisys Info Solutions, the technical arm of Saga Music is one of the early adopters of DDEX, digital value chain standards which makes them the first Indian company to adopt DDEX 4.2 to deliver tracks mixed in Dolby Atmos to Music to streaming platforms efficiently.
Commenting on the release of the track, Diljit Singh, Vice President, Unisys Info Solutions said, “At Unisys Infosolutions, we always look out for technologies which will enhance experience and efficiency. Adoption of Dolby Atmos was a natural choice as it helps us achieve both the objectives. Dolby Atmos not only enhances the user experience; it also creates new possibilities for monetization.
“Dolby Atmos is redefining how music is created and consumed, allowing artists and fans to experience music like never before,” said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories. “Together with Unisys Info Solutions and talented artists like Badshah we are building a strong library of Dolby Atmos Music in India, by enabling a more immersive and exciting way for people to enjoy their favorite songs.”
Adding to his new launch, Badshah, Indian Rapper & Musician said, “I am very excited to release my new song in Dolby Atmos. This gives me a chance to expand my creative possibilities and connect with my fans in a whole new way. I am sure that audience will enjoy Top Tucker in Dolby Atmos and start grooving to it like never before.”
About Dolby Atmos Music:
Dolby Atmos is an immersive audio technology that allows people to connect with music in a whole new way, pulling them into the track and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it’s a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over the audience, or the subtle breath a singer takes between lyrics, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
About Unisys Info Solutions Pvt.Ltd.
Unisys Info solutions Pvt. Ltd., a flagship company of Unisys Group incepted in 2005 having its registered office in Karnal and is being managed by MD Mr. Sumeet Singh. Unisys is an Aggregation, distribution, and technology company, having offices and physical presence in US, UK, Australia, Singapore and Malaysia operating with a strength of 150+ professionals. They have pioneered in introducing Indian Regional Music to Global digital Platforms and Telcos, offering content in 41 different languages of India. They provide content from more than 250 music labels spread across India.
Unisys have their own infrastructure spread across globe in releasing content on all sort mediums varying from small screens like mobile to as big as Cinema Theatres. They are directly integrated with Platforms like Spotify, Apple Music, Netflix, Amazon, YouTube, Deezer, Tidal, Saavn, Gaana, Wynk and many more. They work directly with 21 Mobile operators spread across India, Sri Lanka, Malaysia, UAE, Pakistan, Kuwait, Fiji, Qatar, Oman and Mauritius. They have direct arrangements in place with BBFC and MPS for censor and content delivery.
Their in-house label Saga Music is one of the most popular and premium music labels offering content from Pu njabi Music and Cinema. They own one of the biggest libraries of Punjabi Premium movies. Saga music played a key role in powering Netflix Punjabi category. More than 80% of Punjabi movies available on Netflix is provided by Saga Music only.
