As Kalyan Jewellers takes this initiative forward, the company
Kalyan Jewellers Launches ‘Crafting Fut ures’ Initiative to Uplift Artisans
Kalyan Jewellers has announced the lau nch of Crafting Futures, a transformativ e CSR initiative and a cornerstone of the With Love brand philosophy. This initiat ive is dedicated to improving the liveliho ods of jewellery artisans, preserving cra ftsmanship, and fostering community de velopment. To lay the foundation for thi s initiative, Kalyan Jewellers has commi itted Rs 3 crore towards its implementa ttation, ensuring tangible and lasting im pact from the very start.
To create a larger collective impact and drive meaningful change, Kalyan Jewel lers is inviting its partners and stakehol lders to join the movement. Crafting Fu tures is an ongoing effort and a long-ter m action plan, that is set to evolve and e xpand in the years ahead.
“Jewellery is not just about gold and ge mstones – it carries the soul and artistry of the karigars who bring each piece to l ife. Their craftsmanship is a living tradit ion that must be nurtured and passed o n. With Crafting Futures, we are ensurin g that traditional craftsmanship evolves with modern advancements, taking a st and for the artisans who have upheld ou ur industry’s legacy for generations. We invite our partners to join us in this miss ion, ensuring a future where every artis an is valued, empowered, and supporte d,” TS Kalyanaraman, Managing Directo r, Kalyan Jewellers said.
Crafting Futures is not just a CSR projec t – it is a movement to create lasting cha nge. The initiative focuses on bridging tr adition with innovation by improving w orkspaces, introducing technology, and providing upskilling opportunities. This approach not only preserves the legacy of craftsmanship but also equips artisan ans with the skills needed to thrive in a changing industry. Additionally, the initi ative will support artisans’ children’s ed ucation, provide healthcare, and drive l ong-term financial stability for artisans and their families.
As Kalyan Jewellers takes this initiative forward, the company invites its long-te rm partners and stakeholders to join thi s collective effort. Together, the mission is to build a sustainable ecosystem wher e artisans thrive, their traditions endur e, and their contributions are truly reco gnised.
For more information on the brand, visit https://www.kalyanjewellers.net/csr.php
