aha brings a fresh twist in OTT space with its new daily series format
- Laugh your way through the day with aha’s daily series ‘The Great Indian Company’-
Chennai, 5th May: aha, the fastest growing 100% local OTT platform, is all set to bring an exciting new format to its viewers – Daily Series. With a commitment to telling the stories of the land, aha Tamil is proud to present its la test offering, a finite series titled ‘The Great Indian Company’ promises to be an engaging and entertaining watc h for all audiences. The series features Janani Ashok kumar, Vishnu, RJ Sathiran Raa, Soundariya Nanjundan, Vin oth among other others.
The novel concept in OTT platform is set in the bustling city of Chennai, follows the employees’ lives at “The Gr eat Indian Company”, a product-based business that exclusively sells and delivers Indian-made products. The se ries explores employees’ challenges and struggles as they navigate the competitive market and work to keep the company afloat.
To mark the start of production, the team behind “The Great Indian Company” held a traditional Pooja ceremony at their Chennai set. The event was attended by the cast and crew of the show, along with the aha Tamil team, w ho wished them success and prosperity in their journey. Additionally, this was the first ever most relatable office concept in the Tamil OTT space, which aha promises to offer a unique and captivating viewing experience.
Commenting on the occasion, Kavita Jaubin, Vice President – Content & Strategy, aha Tamil, said, “As a platform, aha has always been committed to pushing the boundaries and delivering exceptional viewing experiences for the audie nces. Our successful ventures like Udaanpal, Pettaikaali, and Rathasaatchi are a testament to that. In line with this spi rit, we are thrilled to introduce a new format to the Tamil OTT space – daily series. We believe that this format will revol utionize how audiences consume content and we can’t wait for everyone to witness it firsthand.”
As the industry continues to evolve and grow, aha Tamil remains dedicated to providing the best entertainment experience for its viewers. With the addition of daily series to its already impressive content lineup, the 100% lo cal OTT platform is poised to continue its success and cement its position as the top Tamil OTT platform.
