Aditya Birla Finance unveils a new campaign ‘Zaroorat ke waqt pe zaroorat ka paisa’
~ An integrated marketing campaign showcasing ABFL’s commitment towards providing timely financing solutions to its customers ~
Mumbai, March 16, 2023 : Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd., today rolled out its new campaign – ‘Zaroorat ke waqt pe zaroorat ka paisa’. The integrated marketing campaign highlights a gamut of loan offerings provided by ABFL and positions it as the right financing partner for all the financing needs of consumers, be it SME Loans, Loan Against Property, Business Loans, Personal Loans etc.
It stems from the fact that timing is the most important factor when it comes to providing financing solutions, an d Aditya Birla Finance Ltd. is fully cognizant of this verity. The campaign features a split screen, stitching togeth er several instances depicting how ABFL goes the extra mile to ensure it is always there at the right place at the right time to fulfil its customers’ requirements with customised solutions, speedy disbursal, and minimum do cu mentation at attractive interest rates.
The campaign underlines that while the customers may receive multiple sales calls offering loans on a daily bas is, its Aditya Birla Finance Ltd. that will always be there for customers at the right time with the right offerings. Hence the tagline – ‘Zaroorat ke waqt pe zaroorat ka paisa’
Commenting on the launch, Mr. Rakesh Singh, Aditya Birla Finance Ltd., said, “At Aditya Birla Finance Ltd., custom er centricity has always been at the core of our brand philosophy and operations. We constantly strive to ensure that our solutions enable a smooth financing journey for our customers. Through this integrated campaign, we aim to reaffirm th at ABFL is committed towards understanding and fulfilling customers’ needs for urgent funds in a timely manner. We as sure customers that we are the financing partner they can count on for quick and hassle-free loan disbursals to fulfil their needs and aspirations.”
The campaign is being promoted across social and digital media, OTT networks and television, underlining the th eme of ‘Zaroorat ke waqt pe zaroorat ka paisa’, with relevant product solutions that can cater to the financing nee ds of customers. Aditya Birla Finance Limited provides several loan offerings to salaried and self-employed cust omers, complementing their needs and aspirations by protecting and powering their personal and business jo ur neys.
Credits:
Agency name: Grey Group, Bangalore
Agency Team: Aditya Ghosh, Anusha Shetty, Atul Pathak, Karan Venkatesh, Nandan Lad
Nishanth Anantharam, Rakesh Gowda, Sandipan Bhattacharya, Sandhya Gurung, Sunny Bose
Production House: Dora Digs
Producer: Akshay Shah & Tushar Haware
Links:
Twitter: https://twitter.com/abfinance/status/1635685647003336705
YouTube: https://www.youtube.com/watch?v=q0BMYjerdfc
Facebook: https://fb.watch/jgnFF0SZMu/
Aditya Birla Finance Limited, an Aditya Birla Capital Company
Aditya Birla Finance Limited (“ABFL”), a subsidiary of Aditya Birla Capital Limited, is among the leading well-di versified non-banking financing services company in India. ABFL offers end-to-end lending, financing, and wea lth management solutions to a diversified range of customers across the country. ABFL is registered with RBI as a systemically important non-deposit accepting non-banking finance company (“NBFC”) and is amongst the top five largest private diversified NBFCs in India based on AUM.
For the Quarter ended 31st December 2022, ABFL has a lending book of Rs. 729.94 billion and a net worth of Rs. 109.64 billion. ABFL’s long-term credit rating of AAA (Stable) has been reaffirmed by ICRA in February 2022. AB FL also has a long-term credit rating of AAA (Stable) by India Ratings, Perpetual debt credit rating of AA+ (Stab le) by ICRA and AA+ (Stable) by India Ratings (Stable) and short-term credit rating of A1+ by ICRA & India Rat ings.
ABFL caters to the varied needs of a diverse set of customers across retail, HNI, ultra HNI, micro-enterprises, S MEs, and mid and large corporates. ABFL offers customized solutions in the areas of personal finance, mortga ge finance, SME finance, corporate finance, wealth management, debt capital markets and loan syndication.
About Aditya Birla Capital Limited
Aditya Birla Capital Limited (ABCL) is the holding company for the financing services businesses of the Aditya Bi rla Group. With subsidiaries/JVs that have a strong presence across Protecting, Investing and Financing solut ion s, ABCL is a financing solutions group that caters to the diverse needs of its customers across their life cycle. Po wered with more than 34,000 employees, the businesses of ABCL have a nationwide reach with over 1200 bran ches, more than 2,00,000 agents/channel partners and several bank partners.
As of December 31st, 2022, Aditya Birla Capital Limited manages aggregate assets under management over Rs. 3,600 billion and has a consolidated lending book of approx. Rs. 859 billion, and an active customer base of app rox. 43 million, through its subsidiaries and joint ventures.
Aditya Birla Capital Limited is a part of the Aditya Birla Group, in the league of Fortune 500. Anchored by an ex traordinary force of over 140,000 employees, belonging to 100 nationalities, the Aditya Birla Group operates in 36 countries across the globe.
