A SUPER-DUPER REFRESHER WITH 7UP® AND ANIRUDH THIS SUMMER
The brand unveils an uplifting avatar of Anirudh in a one-of-a-kind musical anthem
Onboards Anirudh as brand ambassador
(Click here to view the TVC-
https://www.youtube.com/watch?v=z0a15-oU8X4)
Chennai, April 18, 2023: In line with its commitment to refresh audiences this summer, 7UP®, the clear refre shi ng drink, has teamed up with celebrated singer and musical genius, Anirudh Ravichander as they come to gether for a super-duper musical which is all set to enthrall the audiences.
Anirudh Ravichander, a multi-talented musician who has won numerous awards for his contributions to the mu sic and film industries brings his unique style and peppy persona to 7UP® world to further refresh audiences th rough this music anthem.
In the opening scene, the protagonist is stuck in gridlock on a hot, muggy day, and he notices that everyone aro und him looks exhausted. As the protagonist opens the 7UP® bottle in his bag to take a drink, the poster of Anir udh Ravichander on a 7UP® truck catches his eye, drawing his attention away from the traffic and the onslaught of vehicles.
The scene shifts to the vehicle, where Anirudh is serenading the protagonist to the tune of the new 7UP® Super Duper Refresher commercial. As Anirudh sings, he takes on the personae of those in the audience, and the prota gonist and the crowd at large soon join him in dancing and having a good time despite the oppressive heat. A spl ash of water creatively greets our hero as he unlocks the 7UP® truck, bringing him back to the real world and his 7UP® bottle. Now that the traffic has moved, the protagonist can see Anirudh wink from the billboard.
Speaking on the announcement, Naseeb Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India, ” 7UP is committed to providing refreshing experiences and what could possibly be more refreshing than a Super-Duper Refresher anthem by none other than the musical genius, Anirudh. We are extremely excited to have him on board and can’t wait for the youth to start grooving to 7UP’s ultimate upliftment anthem this summer.”
Sharing his excitement on the new campaign, Brand ambassador, Anirudh Ravichander said, “I am absolutely thrill ed to have joined the 7UP family, as it is a brand I have literally grown up with. Working on the musical has been very refr eshing and the creative journey we took together has been super-duper fun. I personally love the foot tapping number an d cannot wait for the youngsters to enjoy it as much as I do”
An extension of the brand’s new Super Duper Refresher campaign, the new 7UP® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a com plementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Co la, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable fo ods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring posit ive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instag ra m, Facebook, and LinkedIn @PepsiCo.
