A New Plotte For Lotte; Choco Pie Makers Lotte India Unveil a New 360 Degree Brand Campaign – Love & Lotte
- Celebrating everyday moments, the new campaign aims to take the much-loved Choco Pie closer to consumers’ heart
National, 16th October, 2023: Lotte India, one of India’s leading players in the confectionary industry, unveiled its latest marketing campaign – Love & Lotte, celebrating its flagship brand Lotte Choco Pie. With an aim to furth er strengthen the brand’s connect and take it closer to the hearts of the consumers, Love & Lotte is a creatively envisaged campaign that dabbles on modern lingos, emotions and more. The campaign, is centered around a seri es of joyful TVCs that capture everyday moments with Lotte’s Choco Pie. The campaign includes TV and Digital advertising, Print, Outdoor, On-pack innovations, and on ground activation. Love & Lotte campaign has just gone live across popular GECs and social media platforms.
The brand’s new campaign is an expression of innocent love through its new lingo connecting directly to Choco-pie lovers’ hearts, wherein the word ‘Lotte’ will creatively replace the word ‘lot’ in common day-to-day phrases. For instance, one would start expressing their care and affection towards another by using ‘Love you a Lotte’ inst ead of ‘Love you a Lot’. Other catchy expressions like ‘Miss you a Lotte’, ‘Thanks a Lotte’, ‘Lotte cool vibes’, ‘You ta lk a Lotte’, etc. are some of the exclusive phrases captured in this campaign which is sure to become a trendsetter amongst Lotte India’s loyal customers.
Commenting on the occasion, Mr. Milan Wahi, Managing Director, Lotte India said “We are delighted to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category creators, we continue to enjoy a strong market leadership and through this ca mpaign we want to connect emotionally with our target audience and become a part of their small, joyful moments. This brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with emotions and em ojis that will uniquely connect with our targeted customers.”
The campaign, conceived by Mumbai-based creative boutique “Cut the Crap” (CTC), features a series of four ve rsatile TV commercials that beautifully capture heartwarming moments of love and affection, transcending gen erational boundaries. Two of the films tenderly portray the innocent exchanges of love and affection between c hildren, evoking a sense of pure, unfiltered emotion.
Another film artfully captures the poignant exchange between a mother and her son, highlighting the enduring b ond between them. The fourth film captures a delightful and endearing banter between an older couple, showc asing the timeless nature of love and companionship. Each vignette is meticulously crafted to resonate with audi ences across all age groups, creating a tapestry of touching moments that leave a lasting impression.
Love & Lotte brand campaign could be accessed using this TVC Link:
The Love & Lotte campaign which is already live catering to a wide demographic as it is broadcast through vario us ATL and BTL channels, in addition to prominent social media platforms like YouTube, Instagram, Facebook, an d more. Furthermore, Love & Lotte ad campaigns will be aired during the current matches of ICC Men’s Cricket World Cup 2023 on Disney+ Hotstar OTT platform, as a celebratory tribute for the love of the game.
About Lotte : LOTTE India Corporation Limited came into existence post the takeover of Parrys Confectionery fr om Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India is part of the Korean conglomerate, LOTTE Corporation. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Cononut Punch, Caramilk, Lacto King, Jellies, Lollipo ps a nd Eclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach out to over a million retail outlets through 2000+ distributors spread across the country. Apart from the two state-of-the-art, fully automated Cho co Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing uni t in Nellikuppam (near Pondicherry). Additionally, the company outsources its confectionery manufacture to Sev en other units spread across India. LOTTE India aspires to achieve leadership status in all categories it operates i n.
