Fastrack launches award-winning “BAR E Collection” for the fashion-forward yo uth.
~The bold transparent design has been r ecognized as one of the Top 50 Designs at the prestigious 24th CII India Design Summit 2024.
Fastrack, India’s leading youth fashion a ccessories brand has introduced its lates st unisex collection BARE, an innovative transparent watch that celebrates raw a uthenticity and unfiltered self-expressio on. The collection has already garnered recognition as one of the Top 50 Designs in the Product Design Category at the p restigious 24th CII India Design Summit 2024.
The BARE collection showcases a strikin ng skeletal dial complemented by bold a luminum bezel rings in 6 vibrant colours, offering a fresh perspective on contemp porary watch design. Priced at INR 219 5, the collection makes bold fashion acc essible to style-conscious youth across I ndia.
With the tagline of “Too Bare To Care”, t he campaign highlights the unique desig n of the watch while celebrating those w ho keep are not afraid to show who they are.
Speaking at the launch, Danny Jacob, He ad of Marketing at Fastrack, said, “Todd ay’s youth navigate a digital world brim ming with hyper-curated, picture-perfe ct content. But what often gets hidden a re the raw, unfiltered realities—flaws, sli p-ups, bloopers—that make us beautifull ly human. It takes boldness and authenti ticity to show up as your true self in a w orld that favors perfection. We want to celebrate those fearless enough to embr race the messy, imperfect, and wonderf rfully real moments of being unapologet getically human!”
The Fastrack BARE collection has 6 SKU s and is now available across all Fastrack retail outlets, Titan World stores, autho rised dealers, and leading online platfor ms. You can also browse the collection o nline at – https://www.fastrack.in/collection-bare.html.
The campaign is now live: https://www.instagram.com/p/DEKT2RvTizG/
About Fastrack
Fastrack, India’s iconic youth brand, exu des a fashion-forward ethos, embodying contemporary style and expression of th e youth zeitgeist. Fastrack designs are tr endy and eye-catching, catering to the b old and fashion-forward. With a diverse range of accessories, and with a finger o n the pulse of the youth fashion space, F astrack’s designs resonate with the fash ion aspirations and preferences of its young and dynamic consumer base.
