Mia by Tanishq Partners with Swiggy In stamart to deliver stunning silver jewell llery in 10 Minutes
Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, announces its collaboration with Swiggy Instamart, marking its entry into the burgeoning quick commerce space.
Starting this week, Mia’s exquisite silver jewellery collection will be available on S wiggy Instamart in more than 35 cities es, including Gurgaon, Delhi, Kolkata, P une, Bengaluru, Chennai, Mumbai, and Hyderabad. The operations will be offer ing customers the convenience of doors tep delivery of silver jewellery in under 10 minutes.
This partnership leverages Swiggy Insta mart’s position as a market leader in qui ck commerce, known for its exceptional communication and operational excelle nce, to enhance the e-commerce exper ience for consumers. The collaboration aligns with Mia by Tanishq’s strategy to expand its omni-channel presence, reac hing new customers through diverse sa les channels. As part of this partnership, Mia will introduce a range of stunning si lver jewellery catering to the growing d emand for precious jewellery in the qui ck commerce market. Whether it’s a spe cial occasion or a thoughtful gift, Mia’s s ilver jewellery promises to bring a touch of elegance and good fortune, delivered swiftly and seamlessly.
Sampurna Rakshit, Marketing & E-com merce Head – Mia by Tanishq, shared h er thought on the collaboration: “This is an effort at our end to prioritise our con sumers convenience and be present wh erever the users are. Owing to Mia’s exq uisite design language coupled with our affordable pricing, we have always been India’s favourite gift of choice. As quick commerce transforms the way India sho ps, consumers are also looking for stylis h jewellery gifting options from trusted brands. So we are thrilled to partner wit h Swiggy Instamart, who can get man m ore consumers to access and experience our brand at their fingertips.”
This strategic collaboration highlights th e growing trend in the Indian retail land scape, where quick commerce platforms are emerging as key touchpoints for con nsumers prioritizing convenience. It ens ures that customers are well-informed a bout Mia’s beautiful collections and the ease with which they can access these o fferings through Swiggy Instamart.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic jewellery. For the young, the yo ung at heart and the stylish, Mia crafts g old jewellery in designs that are unique, minimal and extremely versatile. Featur ing a wide range, the collections from Mi a are designed to style one for every mo ment and every occasion effortlessly.
Crafted in 18kt & 14kt gold the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-*. Mia is a network of 215+ exclusive stores and pr esent in leading Tanishq stores across 7 5 cities within India. Their store at the B urj Uman Centre in Dubai marks the lau nch of Mia’s international presence, whi ch is now 3 stores strong.
Delightful designs from Mia are also av ailable through their home page https://www.miabytanishq.com/ and across other online platforms https://www.amazon.com/ https://www.tatacliq.com/ and https://www.flipkart.com/.
