Athulya Senior Care Leads the Way with Beach Cleaning Drive as National Cleanl iness Day 2025 Approaches
• Athulya felicitated by recognizing 98-year-old Civic Activist Kamakshi Subra manian (Kamakshi Patti ) for her contrib ution towards the environment awaren ess
• Over 200 volunteers collected about one ton of waste and debris
Chennai, 25th January 2025 – In anticip ation of National Cleanliness Day on Jan uary 30, 2025, Athulya Senior Care, und er its flagship initiative, #CaringForASe nior, organized a major community-driv ven beach cleaning event at Besant Nag ar Beach. The initiative, held in collabor ation with Urbaser Sumeet and the Mad ras School of Social Work, is part of Ath ulya’s promise to environmental sustain ability, senior well-being, and social resp onsibility.
With a strong focus on both environmen tal care and elder advocacy, this prelude to National Cleanliness Day brought tog ether over 200 volunteers, including At hulya’s dedicated staff, students, enviro nmentalists, and local residents, united by a common cause: cleaning up Chenna i’s iconic Besant Nagar Beach. The volun teers worked tirelessly for two hours, re moving significant amounts of waste, le aving the beach cleaner and more beaut tiful for the community to enjoy.
Athulya’s Founder and CEO, Mr. Srinivas an G., emphasized the importance of bri nging about a cleaner and more inclusiv e environment for all generations. “At A thulya, we believe that a clean and safe environment is a fundamental compone nt of our senior citizens’ health and hap piness,” said Mr. Srinivasan. “Through ou r #CaringForASenior initiative, we aim t o encourage a culture of respect and car e for elders, while simultaneously prom oting sustainability and environmental s tewardship. This beach cleaning activity is a prime example of how collaboration and community action can lead to meani ngful change.”
The event also highlighted the growing impact of the #CaringForASenior initiat ive, which has become a catalyst for imp ortant social conversations about elder care, inclusivity, and community involve ment. Athulya has spearheaded a variet y of social projects aimed at improving t he quality of life for senior citizens, inclu ding improving temple accessibility, org anizing walkathons to promote activeag ing, and donating ambulances to Kaval Karangal to provide elder-friendly eme rgency care.
As part of the lead-up to National Clean liness Day, the beach cleaning drive serv ed as a demonstration of how collective action can create a tangible impact on b oth the environment and the lives of sen niors. Through initiatives like these, Ath ulya Senior Care is redefining how elder care intersects with more social issues, making it clear that care for seniors exte nds far beyond the walls of assisted livin g facilities.
The efforts of the event leading up to Na tional Cleanliness Day 2025 are a remin der of the power of community-led initi atives in driving positive change and cre ating a cleaner, greener, and more inclus ive society.
Athulya Senior Care is a leading provide er of assisted living services for senior ci tizens in South India, dedicated to provi iding compassionate care and support in a comfortable and dignified environmen t. Through its #CaringForASenior initiati ive, Athulya is redefines the quality of lif e for seniors and driving social change in the areas of health, wellness, and comm unity care.
