GT Bharathi Group Launches Two Land mark Active Senior Living Projects: Ele ments Sattva and Elements Kamalam in Chennai
~ First in Chennai, Elements Introduces Independent Seniors’ Leasing Scheme (I SL Scheme) which allows seniors a finan cially prudent alternative to traditional home ownership~
Chennai, January 21, 2025 — GT Bharat athi Urban Developers Pvt. Ltd. (GTB), is coming together of esteemed GT Group and new age Bharathi Homes, and are th rilled to announce the launch of two gro undbreaking projects under its ELEMEN TS chain of active retirement communit ies: Elements Sattva and Elements Kam alam. These projects represent significa nt milestones in the company’s vision to redefine senior living and are key compo nents of GTB’s Rs. 350 crore investment announced in March 2024 to expand th e ELEMENTS brand.
Elements Sattva: Urban Senior Living in Porur
Building on the success of the Elements 2 project in Alapakkam, which was fully sold and completed on schedule, Eleme nts Sattva aims to reiterate the viability and appeal of Urban Senior Living. Loca ted in Porur, this project offers seniors t he opportunity to enjoy a peaceful and fulfilling retirement within the city—eli minating the need to move far from thei r familiar surroundings. With its strateg gic location and thoughtfully designed a menities, Elements Sattva promises a se amless blend of comfort, convenience, a nd community.
Elements Kamalam: Designed for Single Seniors
In a pioneering move to address the uni que needs of single elders, Elements Ka malam introduces the Independent Seni ors’ Leasing Scheme (ISL Scheme). This i nnovative scheme allows seniors to leas e their homes at 50% of the purchase co st, offering a financially prudent alterna ative to traditional home ownership. Th us, this scheme provides opportunity for the retail investor to own fully managed asset class with good rental returns.
The ISL Scheme ensures:
Seniors do not have to tie up significant savings in fixed assets.There are no conc erns about reselling th e asset after thei r lifetime.Leasing costs are at least 25% lower tha n comparable rentals over a p eriod of time. This initiative not only eas es financial b urdens but also provides a service-rich environment tailored to en hance the quality of life for single senior s.
Experience Elements at the ELEMENTS SHOWCASE
To offer seniors and their families a first hand experience of the ELEMENTS “WA Y OF LIFE”, GTB is hosting a unique two-day event, ELEMENTS SHOWCASE, on J anuary 25-26, 2025, at Ethiraja Kalyan a Mandapam, TTK Road, Alwarpet. Visito rs will get to explore the exceptional ser rvices and amenities offered at ELEMEN NTS retirement communities, including:
Safety and Security: State-of-the-art sys tems ensuring peace of mind.
Smart Homes: Technologically advance d living spaces.
Medical and Physiotherapy Centre: Onsite healthcare services tailored to se niors.
Ayurvedic Massage and Salon Services: Facilities promoting relaxation and well -being.
Community Engagement: Opportunities for meaningful interactions and activitiv es.
Dining Experience: A taste of the chose n menus designed for optimal nutrition and flavour.
The ELEMENTS SHOWCASE is designed to immerse attendees in the lifestyle an d services that make ELEMENTS commu nities a premier choice for senior living.
“With Elements Sattva and Elements Ka malam, we are not just building retirem ent homes; we are creating environmen ts where seniors can lead fulfilling lives with dignity, independence, and joy,” sai d Mr Ashwin Kumar Iyer, Director of Ele ments Active Senior Living. “These proj ects reflect our commitment to address ing the evolving needs of seniors and set ting new benchmarks in services to our residents. “ added Mr Ashwin .
About Elements:
Elements is one of the fastest growing b rands in senior living solutions in India, r enowned for its commitment to innovati on, quality, and service excellence. Thro ugh its Elements Chain of Active Senior Living, the organisation is redefining ret irement living with projects that blend t radition and modernity, addressing the diverse needs of seniors with compassio n and expertise.
