Croma Unveils the Superrr Exchange Tr ade in Your Old Electronics for Triple th e Benefits!
Croma, India’s largest electronics retaile r backed by the Tata group, unveiled its “Super Exchange” to begin festivities for the New Year!
Superrr Exchange makes it easier for cu stomers to upgrade their old electronics while contributing to a cleaner, greener future. Starting December 21, 2024, Sup errr Exchange offers customers three ti mes the regular benefits on exchanging their outdated gadgets for brand-new, energy-efficient devices.
Under Superrr Exchange, customers ex changing select home appliances and a wide range of other electronic devices will enjoy up to 3x exchange benefits an d exclusive rewards and discounts on br and-new products. In addition, they can save up to Rs 21,000 when exchanging o ld laptops and mobiles.
As a part of this universal exchange ini tiative, customers can walk in with any old device and walk out with any new pr oduct. Yes, this means you can exch an ge your unused old grinder and walk out with a brand-new Smart TV! What’s mo re, customers with products that no lon ger work need not feel left out; even the se can be dropped off at their nearest Cr oma store in exchange for a Rs 500 Cro ma voucher.
Superrr Exchange will run nationwide across all 550+ Croma stores, making it easier than ever for customers in every part of the country to trade in their old devices responsibly. Every Croma store has a designated disposal area, where o ld electronics are collected before being ethically recycled in partnership with a uthorised recycle partners.
Shibashish Roy, Chief Executive Officer, Infiniti Retail Ltd. said, “As we welcome the New Year, Superrr Exchange is helpi ng create new beginnings. People aren’t just getting new devices when they avail of exchange, they’re thinking conscio usl y about buying responsibly. They are als o joining a growing movement of people who know that little changes add up to making earth a better place to live.”
In addition to in-store promotions, Cro ma will spread the word through, social media, outdoor advertising, and other ta rgeted outreach campaigns. By making i t more rewarding to upgrade and recycl e, Superrr Exchange affirms Croma’s co mmitment to both its customers and the planet while proving that upgrading to c utting-edge electronics and caring for th e environment can go hand in hand. All old electronics will be processed and re cycled in an environmentally responsib le way.
About Croma:
Infiniti Retail Ltd. is one of the first orga nised consumer durables and electronic s retailers in India operating under the b brand name Croma. With over 550+ sto res across 220+cities, the company cont inues to aggressively open new stores to expand its presence especially in suburb an region of metro cities along with tier-2 and tier-3 cities. Croma offers its cust omers a world-class ambience to shop b oth in-store and staged at www.croma.com and allows for a seaml ess ‘omni-channel’ shopping experience that lets a customer enjoy the best of bo th worlds. Through its deep integration with the Tata Neu ecosystem, the produ cts from Croma are also available on the Tata Neu app. Recently, Croma was feat ured among the 100 most valuable India n brands by Brand Finance India 100 rep ort.
