MIA BY TANISHQ CELEBRATES CHE NNAI CUSTOMERS IN STYLE
MIA BY TANISHQ CELEBRATES CHEN NAI CUSTOMERS IN STYLE WITH RUN WAY STAR EVENT AND 4 NEW STORE S!
Chennai, 21st December 2024: Mia by T anishq, one of India’s leading fine jewell ery brands, recently hosted its much-an ticipated Runway Star Event in Chennai. The exclusive evening brought together loyal patrons and showcased Mia’s com mitment to the city’s vibrant customer base. The event celebrated individuality, confidence, and style, with customers ta king centre stage, adorned in Mia’s jewe llery as they walked the runway, embod ying the essence of the modern Mia wo man.
In conjunction with the event, the brand expanded its presence in Chennai with t he launch of four new exclusive stores o n 20th December in Valasaravakkam, E CR, OMR, and Aerohub, thoughtfully si tuated at the following strategic locatio ns:
Mia by Tanishq, No:151-6, Arcot Road, Brindavan Nagar, Valasaravakkam, Che nnai – 600 087.
Mia by Tanishq, No:6, Pandian Nagar, V ettuvangeni, East Coast Road, Near Vet tuvan, Chennai – 600 041.
Mia by Tanishq, # 4/668, West Pari, Sri Venkateswara Avenue, Thoraipakkam, OMR, Chennai – 600 097.
Mia by Tanishq, No A9, Ground floor, Ae ro Hub Mall, Meenambakkam, Chennai – 600 027.
These new stores spanning across 4300 sq.ft and equipped with Carat meters en abling seamless exchange and upgrade of old gold jewellery, underscored Mia’s dedication to making precious every da y jewellery inspired from international trends to evolved customers in Chennai, a city renowned for its rich cultural herit age seamlessly intertwined with moder n sophistication.
Mr. Narasimhan YL, Circle Business Hea d – South 1, joined the celebrations as th e Chief Guest for the store launches, hig hlighting Mia’s dedication to making pre ecious everyday jewellery inspired by gl obal trends accessible to the customers of Chennai.
Speaking on these milestones, Mr. Sanja y Bhattacharjee, Head of Retail, Mia by Tanishq and Mr. Narasimhan YL, Circle B usiness Head – South 1, said, “We are thr rilled to host the Mia Runway Star event in Chennai, a city that holds a special pla ce for Mia by Tanishq. Our customers ar e at the heart of everything we do, and t his event, along with the launch of our n ew stores, underscores our commitment to offering unforgettable experiences in addition to making trendy fine jewellery more accessible to the modern Tamil wo men. Watching our customers confident ly showcase Mia’s designs on the runwa y is a testament to the strong bond we s hare. Now, with 14 exclusive stores in t he city, we are dedicated to deepening o ur connection with Chennai’s vibrant an nd discerning audience. Chennai’s custo mers are style-savvy and appreciate jew ellery that effortlessly combines cultura l heritage with modern elegance, and we take pride in catering to their evolving t astes.”
The newly launched stores feature Mia’s latest festive collections, including the d azzling ‘Mia Disco’ Collection, inspired b y the bold glamour of the iconic 70s disc oera. With its modular designs, the colle ction allows customers to create multipl e looks, transitioning effortlessly from u nderstated elegance to show-stopping b rilliance. Additionally, customers can ex plore a range of lightweight, contempor ary designs crafted in 14kt and 18kt gol d, reflecting Mia’s ethos of combining st yle with everyday practicality. Other po pular collections are ‘Lovestruck’ featuri ng unique heart-shaped solitaires, trend y ‘Eye-eye’ designs and more across earr ings, pendants, necklaces, bangles, brac elets, rings, mangalsutras, etc.
Chennai, with its unique blend of rich cu ltural heritage and modern sensibilities, remains a strategic market for Mia by Ta nishq. Known as the cultural capital of S outh India, Chennai is celebrated for its deep-rooted traditions in art, music, and dance, which coexist seamlessly with its vibrant, fast-paced urban lifestyle. The c ity’s cosmopolitan audience, particularl y its Gen Z and millennial population, va lues contemporary and lightweight jewe llery that reflects both individuality and cultural pride. Mia’s designs, blending el egance with everyday practicality, align perfectly with Chennai’s evolving prefer ences, making it a key destination for th e brand’s growth in the region.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic jewellery. For the young, the yo ung at heart and the stylish, Mia crafts g old jewellery in designs that are uniqueu e, minimal and extremely versatile. Feat uring a wide range, the collections from Mia are designed to style one for every moment and every occasion effortlessly. Crafted in 18kt & 14kt gold the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-*. Mia is a network of 210+ exclusive stores and p resent in leading Tanishq stores across 75 cities within India. Their store at the Burj Uman Centre in Dubai marks the launch of Mia’s international presence with three stores in UAE.
Delightful designs from Mia are also ava ilable through their home page https://www.miabytanishq.com/ and across other online platforms https://www.amazon.com/ https://www.tatacliq.com/ and https://www.flipkart.com/.
