Medimix Family Launches Soapera – A C offee Table Book Capturing The Rich Le gacy of world’s largest selling Ayurvedic Soap, Medimix
~ The first copy of the coffee table book was presented to Isaignani Mastero Ilai yaraaja~
Chennai, 17th July 2024: Bringing toge ther the healing powers of Ayurveda an d Music, Medimix Family unveiled Soap era, an exclusive coffee table book capt uring the 55 years journey of the brand Medimix – India’s leading ayurvedic per sonal care brand. The first copy of the bovok was presented to Maestro Ilaiyar aja by Dr. A V Anoop, Managing Direct tor, AVA Cholayil Healthcare Pvt Ltd, an d Mr.V.S.Pradeep .Managing Director C holayil during a private event held in the city. Soapera is an exquisite coffee table book, curated by the makers of Medimi x, that captures the illustrious history a nd the 55 year old transformative journ ey of Medimix. The book encapsulates the inspiring journey of Dr VP Sidhan’s quest to unlock the power of ayurveda.
Commenting on the occasion, Mr. A V A noop, Managing Director, AVA Cholayil Healthcare Pvt Ltd, said “We are happy to launch Soapera that beautifully captu res the vision and purpose with which D r. V.P. Sidhan started the journey of Med imix. The book encapsulates the diverse interests of our founder and his entrepr eneurial foresight of the future of ayurv eda. We are proud to bring notable mo ments from the 55 years of Medimix’s jo urney to give an insight into the rich leg acy of our brand that is a fond house ho ld name today.
Adding to this, Mr. Anoop said “The jo urney of Medimix from a small, homegr own product into a successful, global br and speaks volumes about the leadersh ip of Dr. V P Sidhan and his wife Mrs.So wbagyam. This would have not been pos sible without the continuous support of our Distributors ,vendors and employe es. The book captures insights and contr ibutions of the strong support ecosyste m that helped make Medimix an unpara lleled leader. We wanted to share our gr atitude for each of their support throu gh this book. Soapera is truly an inspirin g read and is filled with lessons for emer ging entrepreneurs.”
PHOTO CAPTION :
Ms. Jaya Pradeep , Mr.V S Pradeep ( Man aging Director ) Cholayil Private Limited ,Isaignani Maestro Ilayaraaja , Dr.A V An oop (Managing Director) AVA Cholayil Healthcare Pvt.Limited , Ms. Priya Anoo p (Directress) AVA Cholayil Healthcare Pvt Limited , Ms. Pratheeksha Anoop (Di rectress) AVA Cholayil Healthcare Pvt Li mited , Ms. Susmera Cholayil (Director a t Cholayil Pvt. Ltd. ) ,Baby. Tara Prasanth ( kid) , Dr. Prasanth Gireesh (Director ) A VA Cholayil Healthcare Pvt Limited
The coffee table book – Sopera, is a meti culously crafted tribute to the remarka ble journey of Medimix and its visionary founders, Dr. VP Sidhan and Mrs.Sowba gyam. The book offers a visual and narra tive tribute to Medimix’s heritage, chro nicling its inception, growth, and the pro ound impact it has had on the lives of mi llions. Founded by Dr. VP Sidhan, Medim ix has been a household name for genert aions, known for its authentic ayurvedic formulations that blend tradition with modernity.Delving into the founding ye ars, the book narrates the inspiring sto ry of how Medimix was conceived to ad dress the skin rashes of railway employ ees through the healing power of Ayur veda. It provides a vivid portrayal of Dr. VP Sidhan’s diverse interests and profo und dedication to Ayurvedic principles, alongside Sowbagyam’s instrumental r ole in bringing his vision to life and takin g Medimix to countless households.
Through rich visuals and engaging narra tives, the book chronicles the early chall enges, milestones, and the unwavering commitment that transformed Medimix and AVA Cholayil from a small-scale initi ative into a renowned Ayurveda-based conglomerate. This beautifully illustrat ed volume is not only a celebration of M edimix’s legacy but also a testament to the enduring partnership and shared dr eam of Dr. VP Sidhan and Sowbagyam.
About AVA Group:
At AVA Group, we are committed to tac kling healthcare and wellness challenge s naturally, exemplified by our flagship brand, Medimix. Our philosophy of care motivates us to help people lead healthi er lives. We prioritize environmentally conscious production, optimizing raw m a terials, packaging, and manufactur ing processes with advanced machinery. Ou r in-house R&D department, accredited by the Department of Science and Indu strial research (Govt of India) ensures st ringent quality control for all our produ cts, establishing trust and reliability in the market.
