Dalmia Cement elevates its commitment to home builders with a bold new brand positioning as the Roof Column Foundation (RCF) Expert,
onboards superstar Ranveer Singh as the Brand Ambassador!
To extend its legacy of technical excellence to home builders -through its technical support team
New Delhi, 19th February 2024: Taking the onus of guiding and assisting customers with right usage of cement in the most critical part of the house ie. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”. The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.
The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.
Commenting on the initiative, Shri Puneet Dalmia, MD & CEO, Dalmia Bharat Limited, said, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the proper application of cement and technical expertise not only ensures structural integrity, but also represents an investment for life.”
“Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care
