Tata Tea launches Tata Tea Gold Vita-Care
~ An everyday cup of tea enriched with essential Vitamins D, B12, B6 and B9 ~
National, November 3, 2023 : Vitamin D deficiency is a pressing public health issue in India, despite abundant su nlight. Busy urban lifestyles confine most consumers indoors, depriving them of Vitamin D leading to various he alth concerns. To provide an everyday convenient option to get part of your daily essential vitamin intake, the co untry’s leading tea brand Tata Tea has introduced Tata Tea Gold Vita-Care, a tea enriched with essential vitamins D, B12, B6 and B9.
Two cups of Tata Tea Gold Vita Care provide 30% of the daily vitamin intake of the 4 essential vitamins with an irresistible taste, now in your everyday cup of tea.
Talking about the launch of Tata Tea Gold Vita-Care, Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, stated, “The introduction of Tata Tea Gold Vita-Care reaffirms our commitment t o elevate consumer experience and fulfill unmet needs regarding their well-being. A significant proportion of the apparently healthy population is grappling with fatigue, metabolism, and concentration-related concerns, and st aying indoors for long periods of time which is often linked to vitamin D deficiency.
While supplements are an effective way to incorporate vitamins in the diet, many consumers may also want a m ore convenient and tasty format to suit their daily lifestyle. Tata Tea has been leveraging innovations to drive he alth and wellness options in the convenience of tasty and everyday consumable beverages.
With the introd uc ti on of Tata Tea Gold Vita-Care Tea, we bring an everyday convenient option which will give consumers 30% of th eir daily requirement of Vitamin D, B12, B6, B9 when they consume 2 cups of tea in a day. It is a great way to inc orporate vitamins in your diet while enjoying your everyday cup of Tea as part of your daily balanced diet. We an ticipate Tata Tea Gold Vita-Care to be enthusiastically embraced by our consumers, fulfilling a need for convenie nt health and wellness option in their daily lives.”
Tata Tea Gold Vita-Care is available across General trade, Modern trade, and leading e-commerce platforms like Amazon. The product is available in 100, 250 & 500 gram packs and is priced at Rs 50, Rs 180 and Rs 340 (inclusi ve of all taxes) respectively.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and bever age interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, w ater, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini me als. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands inclu de Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+, an d Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, and Tata Soulfull. In India, Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with ope rations in India and International markets. For more information on the Company, please visit our website www.tataconsumer.com
