Orion and Punjab Kings unite as IPL 2023’s ultimate snacking duo.
Gurugram April, 2023 : Orion, one of the largest food companies of South Korea and makers of world-famou snacks, Turtle Chips, has announced its collaboration with Punjab Kings as the team’s Official Snacking Part ner f or IPL 2023.
This collaboration between the two brands is a perfect match, with cricket and snacking being a complementary pairing. Sharing his excitement on the association, Saurabh Saith, CEO, Orion India said, “The name and emblem of Punjab Kings, represented by the fierce lion in the team’s logo, embody the spirit of energy and flair that sets the team ap art. As official snacking partners, we are thrilled to introduce/launch our latest offering, the world-renowned Turtle Chip s, to fans and consumers alike. Our vision is to cultivate a long-lasting partnership that extends beyond the cricket field, allowing fans and consumers to indulge in the delectable and crunchy taste of Turtle Chips, available in five distinct flav ors. As one of the largest markets for western salty snacks in India, Punjab was a natural and strategic choice for us. We l ook forward to celebrating the dynamic synergy between cricket and snacking.”
This year’s Punjab Kings team has an exceptional array of talent, including renowned players such as Sam Curra n, Shikhar Dhawan, Kagiso Rabada, and many more.
Commenting on the occasion, Satish Menon, CEO, KPH Dream Cricket Private Limited said, “We are proud to part ner with Orion, a multinational brand, as a partner of Punjab Kings. Orion’s rapid expansion in such a short period of tim e is a testament of the brand’s quality and standards, and we are confident that this partnership will enable them to furt her increase awareness and scale the reach of their products. Together, we look forward to creating a powerful and impa ctful association that will benefit our fans as well as both the brands.”
“As part of this partnership, we aim to dial up brand awareness of Turtle Chips, our 4 layered patent snacks in India by focusing on creating digital consumer lead interventions with Punjab Kings for the IPL season” added Raje Suneet Jain, Senior Category Manager, Orion India
India is Orion’s 11th overseas production base with other manufacturing facilities spread across countries like K orea, Vietnam, and Russia. The company’s India plant is focused on catering to local taste preferences and is pro ducing a 100% vegetarian range of Choco-Pies & now Turtle Chips.
Since its advent in India, the company has onboarded 400 employees to drive the brand’s growth in the country and is aiming to add 500 more employees to its India team in the next two years.
About Orion
Established in 1956, Orion is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea. A global conglomerate, the company is headquartered in Seoul, Sout h Korea with manufacturing facilities in South Korea, Russia, Vietnam, India & Other locations. The company off ers high-quality products that are renowned for their unique taste.
About Punjab Kings
The Punjab Kings are among the founding franchises of the Indian Premier League. The team is owned by a cons ortium of prominent Indian businesspersons and personalities – Ness Wadia, Mohit Burman, Preity G Zinta, and Karan Paul. Based in Chandigarh, Punjab Kings thrives on their fighting spirit, coupled with the wholehea rtedne ss and positive outlook that represents Punjab. Punjab Kings has always followed their motto – Live Punjabi, Pla y Punjabi and drawn attention to their never-say-die attitude, entertaining cricket, and dedication to sportsman ship. The brand’s infectious personality has built a strong affinity with the fans as a team that strives to provide a global platform for local and upcoming talent
