Mortein launches scientifically proven Mortein Smart+ for Odourless! protection
Mortein Smart+ has India’s fastest & most powerful liquid vaporiser formula**and provides continuous protection witho ut any chemical smell!
Chennai, March 17, 2023 : Mortein, India’s well-known household insecticide brand, announced the launch of its new scientifically advanced liquid vaporiser; Mortein Smart+ through an engaging intervention with consumers at PVR cinema in VR Mall Chennai. Made with India’s fastest and most powerful formula**, the Mortein Smart+ li quid vaporiser provides superior protection from mosquitoes without any chemical smell!
The threat from mosquito-borne diseases is rising as we see an increase in the number of cases for diseases like dengue and malaria every year, giving rise to the need for better mosquito repellents. Mortein has always been a t the forefront of introducing technologically advanced and effective protection for consumers. The newly launc hed Mortein Smart+ has been tested at Mortein Advanced Research Lab in Gurugram, India and is scientifically proven to be a superior solution, which is 2x more powerful** and which offers protection from mosquitoes with out any chemical smell!
Commenting on the launch, Mr. Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt- South Asia said, “In novation has always been a part of Mortein’s DNA and we work towards serving changing consumer needs by offering su perior solutions to ensure family protection from mosquito-borne diseases. The newly launched, scientifically advanced Mortein Smart+ is raising the bar of protection with an enhanced mosquito repellant solution. It has India’s fastest formu la** which protects our families from mosquitoes without any chemical smell!. This advancement is another testament to our commitment of always providing consumers expert protection backed by advanced scientific technology, taking us o ne step closer to our goal of making India malaria-free by 2030”
To showcase enhanced efficacy of the new offering, Mortein initiated an experiment to imitate a mosquito attac k on the screen in the PVR theatre with an added audio effect that was heard as buzzing. The screen then reveal ed that the theatre hall was protected by new Mortein Smart+. This one-of-a-kind consumer engagement activa tion reiterated the superior formula used in Mortein Smart+ ** that is effective in protecting families with its hei ghtened efficacy and without any chemical smell!.
To counter vector-borne diseases this season, Mortein focuses on building awareness on the importance of using efficient mosquito repellents to ensure complete family protection. The New Mortein SMART+ is available in the offering of single refill in stores. The pricing for single refill is Rs 85/-.
* Extra 2 hours protection against Aedes aegypti and Anopheles stephensi mosquitoes after use of the product in high mode for 60 minutes under standard lab test conditions.
** As tested against the leading competitor refills in Mortein device on Culex quinquefasciatus mosquitoes.
! Referring to odourless variant of Mortein Smart+ liquid vaporizer refill.
About Reckitt Benckiser:
Reckitt* exists to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We believe tha t access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, h e alth, and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, H arpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of more than 43,000 colleagues. We draw on our collective energy to meet our am bitions of purpose-led brands, a healthier planet, and a fairer society. Find out more or get in touch with us at www.reckitt.com.
*Reckitt is the trading name of Reckitt Benckiser group of companies.
