INTO THE MOTOVERSE WITH ROYAL ENFIELD RIDER MANIA 2022
Get set for a power-packed weekend of Pure Motorcycling culture in Goa from November 18th to 20th
- Celebrate the joy of pure motorcycling amidst the thump of more than 15000 motorcycles
- Immerse in the deep-rooted world of Motorcycling and Pop-culture at MotoVille – the Royal Enfield Motoverse Culture Village, a space led by the narrative of riding cultures
- Experience the unveiling of an all-new motorcycle, performances by renowned artists, Dirt Track Racing, Trail School, Exploration Rides, Motoreel Talks, MiY among others
National, 09 November 2022: Three days of Pure Motorcycling, Music and Art – Rider Mania 2022 is back and all set for an epic weekend full of fun and adventure in Hilltop, Goa from November 18 to 20, 2022. After a hiatus of two years, the 12th edition of this exhilarating motorcycling festival will bring music, art, heritage, inspiration an d pop culture together with some of the greatest riders, artists, musicians, and storytellers from all across the co untry. Rider Mania 2022 is the perfect cocktail of some thrilling motorcycling experiences and music and ambie nce that’s unparalleled. Every action-packed day of the event will be followed by power-packed performances by famous artists including some of the biggest names in the music industry.
With an aim to create a new-age Pop Culture Calendar event that offers an exciting, kaleidoscopic gateway into the vibrant world of Motoculture, Royal Enfield is bringing Motoville – A Village led by the narrative of Riding C ultures to Rider Mania this year, ranging from exploration, cruising, to street and custom. Motoverse Village ai ms to bring together people, their stories, their machines, fashion, food and lifestyle in one inclusive space. Rider Mania this year will be divided in 4 sections – Motothrill, Motoville, Motosonic and Motoshop, encouraging the attendees to experience different hotspots as per their convenience. The event also presents Motoreel, a space to initiate inspirational stories and two way conversations between the stalwarts of the industry and the pass ionate riders.
MOTOTHRILL
Taking Puresport to a whole new level, Rider Mania 2022 will offer some of the most electrifying motorsport experiences at the event. Motorsport enthusiasts will get a chance to ride on India’s premier off-road training motopark and training academy curated by India’s first Dakar rally participant CS Santosh and learn from spea ker session with the illustrious Nani Roma, the legendary Dakar rally champion known for racing two and four wheelers, and Ashish Raorane, one of the Indian representatives at Dakar and CS Santosh. Furthermore, the Mo tothrill section will witness some of the most popular activities in the Rider Mania, including Dirt Track, one of the toughest challenges at Rider Mania, Slide school, designed for riders to experience flat-tracking in a controll ed and safe environment as trainers guide participants on the basics of the sport on the customized Royal Enfiel d Himalayans, Trail school, Ace the Hill, Adventure Zone among others.
MOTOVILLE
Moville includes 4 exclusive zones: Exploration Zone, Custom Zone, Cruiser Zone and Street Zone, each condu ct ing engaging workshops by subject experts on Wildlife photography, Sneaker Customisation, Mural Art among others. For art and heritage lovers, the Royal Enfield Pop up Museum will offer a chance for visitors to revisit Ro yal Enfield’s brand legacy, while the UNESCO arena will display some of the stories of indigenous tribes, and ma ny other facets of the Himalayas documented under the Royal Enfield and UNESCO partnership. The event will also witness leading content creators such as Vikramjit Singh Rooprai, a renowned author, educator and heri ta ge activist, Manish Misra, one of the founding members of Photographers of India (largest homegrown pho togr aphy community) and several other eminent personalities sharing learnings from their inspiring professional and personal journeys.
MOTOSONIC
Experience a whole new groove and vibe with celebrated artists such as Tetseo Sisters, quartet of sisters from Nagaland who have been devoted to the art and tradition of the vocal folk music of the state, Parvaaz, the band whose sound has often been described as one that transcends musical genres taking the listener into spaces that traverse folk, Karsh Kale, known primarily for his experimental tabla playing within electronic music contexts, Divine, a globally recognized Indian rapper, and several other musical icons.
MOTOSHOP
Over and above just motorcycles, this edition of Rider Mania will also witness a lot of action from the world of a pparel and accessories as well. Royal Enfield will unveil its 1:3 Scale Model of the Classic, a scaled-down and ha nd-crafted representation of the actual motorcycle. The Art Of Motorcycling (AOM) Gallery in the Arts & Herit age section will display designs handpicked from the first and second seasons of AOM. The Apparel MiY stall will house live printing of t-shirts, masterclass on helmet painting, live helmet painting, customisation on new and ex isting helmets.
Rider Mania is a unique platform that binds together riders from all over the world, celebrating the camaraderie of the riding community, while breaking barriers and stereotypes along the way. It is not just a festival but 3 days of fun activities and a testament to the dreams and aspirations of motorcyclists, eager to be part of the Royal En field family. Continuing its journey towards sustainability, Rider Mania 2022 will also propagate the message for zero ‘single-use plastic’ and #LeaveEveryPlaceBetter along with other initiatives under Royal Enfield’s social mi ssion of Responsible Travel.
Artist Line-up:
Day 1, November 18
Concert Stage- Parvaaz, Karsh Kale Collective, Peter Cat Recording Co.,
Hilltop Stage- Ladakh Folk Artist, Tatseo Sisters, Gauley Bhai
Day 2, November 19
Concert Stage- F-16, Sickflip, Divine
Hilltop Stage- Cinema of Excess, Sameer Rahat, Nalaayak
Day 3, November 20
Concert Stage- Thaikkudum Bridge, Bloodywood, DJ SA
Hilltop Stage- Samar Mehedi, Kutle Khan, Swarathma
In case you still have not registered, log on to: https://www.royalenfield.com/in/en/rides/events/rider-mania-2022/register/
Hashtags: #RiderMania2022 #MotoSonic #IntoTheMotoverse #GoodToBeBack
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycl es since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from wh ich Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are enga ging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach t he brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the recently launched, stylish new Hunter 350, the timeless Classic 35 0, the Meteor 350 cruiser, the 650 parallel twin motorcycles – Interceptor and Continental GT, the adventure mo torcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himala yan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2100 stores across all major citie s and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield als o has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Ro yal Enfield has three modern CKD assembly facilities in Thailand, Argentina and Colombia. With more than 37% CAGR for the last 5 years and sales in international markets up 108% in 2021-22, Royal Enfield is the leader in th e global mid-size motorcycle market.
For more information about Royal Enfield please visit: https://www.royalenfield.com
