epperfry, the leading ecommerce furniture and home goods company,
TAMIL NADU, November 01 2022: Pepperfry, the leading ecommerce furniture and home goods company, anno unced the launch of its 1st Studio in Selaiyur, Chennai. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 90+ cities with 200+ studios in the country.
Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel strate gy is driven by expansion of FOFO studios across the country and it currently works with 90 plus unique partn ers. The new studio launched in partnership with WHATISAW INTERIORS PRIVATE LIMITED, is situated at a pr ime location at Velachery Road, in Selaiyur, Chennai spanning across a carpet area of 1520 sq. ft. It offers custo mers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specia lized design advice from the company’s interior design consultants. The studio at Chennai aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in Tamil Nadu.
Speaking of the launch Amruta Gupta, Business Head – Franchising and Alliances, Pepperfry said, “We are deligh ted to launch our new Studio in Chennai in partnership with WHATISAW INTERIORS PRIVATE LIMITED. Owning a Pe pperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful businesses, women entre preneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we endeavor to consisten tly deliver great customer service.”
Dinesh C (Owner of Franchise Studio), said, “We are extremely happy to par tner with Pepperfry, India’s leading home and furniture marketplace. Pepperfry ha s pioneered a truly differentiated omnichannel business and we are proud to be a part of their journey in creating the largest omnichannel home and furnit ure business.”
Launched in 2017, Pepperfry franchise business model offers order fulfil lment and after sales service by Pepper fry, support on studio design, laun ch & set up, operational guidance, marketing, and promotions. Pepperfry par tners with local entrepreneurs who are aware of the hyperlocal deman d cycles and trends. Pepperfry launches abo ut 8-9 franchisees every mont h.
Pepperfry Accelerator Program was crafted in the year 2021 to expand Pepperfry’s offline footprint. The big diff erentiator of this program is the Capex required by franchise partners which starts with INR 15 lakhs. This mode l is based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association.
About Pepperfry.com
Pepperfry is India’s leading ecommerce furniture and home goods company offering customers a diverse select ion of over 120,000 SKUs in over 500+ cities with a consistently great shopping experience. The Pepperfry man aged marketplace helps thousands of entrepreneurs and merchants sell to millions of discerning customers acr oss India.
