Paree Sanitary Pads launches – “#PareeHoonMain” campaign encouraging women to spread their wings and fly high
Associates with leading influencers across India challenging boundaries and owning their wings.
September 2022: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has always believed in changin g the narrative around female health and hygiene by taking a progressive approach in its communication. Be it period concerns like heavy flow, rashes or conversation with friends and family around periods, they have alway s encouraged an open and honest dialogue related to menstrual needs of women.
Taking this approach forward, Paree launched the digital campaign #PareeHoonMain as an extension to its TVC featuring brand ambassador Janhvi Kapoor and associated with leading influencers where each reflects on how they were questioned for their choices but irrespective they went ahead to pursue their dreams.
To name a few, Tejasswi Prakash, Avneet Kaur and Shivangi Joshi have collaborated with Paree Sanitary Pads for this campaign. Shivangi Joshi in her campaign video recalls the time she faced backlash for her decision to move to Mumbai and pursue acting as a career but how she confidently overcome that. Needless to mention, all videos crossed 1 million viewership mark in just 24 hours.
- Tejaswi Prakash link – https://www.instagram.com/reel/ChEe6z_gUQt/?igshid=YmMyMTA2M2Y=
- Shivangi Joshi Link – https://www.instagram.com/reel/ChZAUFuAY2p/?igshid=YmMyMTA2M2Y%3D
- Avneet Kaur link – https://www.instagram.com/reel/CiXqMPZJ_49/?igshid=YmMyMTA2M2Y%3D
Shruti Kapoor, Senior Manager Marketing from Paree Sanitary Pads explaining the concept of the campaign, said, “Women often hear this phrase “bade parr nikal aaye hain,” whenever they try to question the traditional gender roles or boundaries set by the society. Our campaign aims at encouraging women and asking them to pursue their dreams passionately and own their wings.
And when it comes to Periods, Paree Heavy Flow Champion Sanitary Pads have her back with their Double Feathers providing extra coverage and protection so she can move ahead with confidence.”
Paree Sanitary Pads through their campaigns always focuses on real challenges faced by women during menst ruation and has al ways stood for girls through their journey of progress and empo wered them with confidence.
About Paree
Paree Sanitary Pads, from the house of Soothe Healthcare, is a women-centric brand that believes in addressing the real menstrual issues faced by women and helps them in prioritizing their menstrual hygiene and wellness. Paree is the only brand in India to have US FDA registration (U.S food and drug administration). Paree Sanitary Pads. has been awarded as E4M Pride of India – The Best of Bharat’ Awards 2022, Top Challenger brand in the D2C category- YourStory Media. 2022, Best use of PR- Silver, Indian Marketing Awards 2022, Exchange4Media 2022, Marketing on a Small Budget- Silver, Indian Marketing Awards 2022, Exchange4Media, Best TV Creative- Pharma, Hospitals and Wellness Award- Silver, Indian Marketing Awards 2022, Exchange4Media, and Best Int egration of Brand and Movie- Silver, Indian Marketing Awards 2022, Exchange4Media.
About Soothe Healthcare
Soothe Healthcare is a ‘Spirit of Manufacturing’ award-winning company engaged in manufacturing, distributio n, and marketing of consumer hygiene products, is the parent company of feminine care brands Paree and Pariz, as well as baby care brand Super Cutes’ and adult care brand Super Liife. Soothe Healthcare is constantly workin g towards making a positive impact in the community by bringing simple, affordable, and reliable healthcare pro ducts.
