Online Searches for Education, Tourism & Home Needs Witness Big Spike In 2022
- Increased focus on Arts and Science colleges and Art schools
- Tourism services in demand after resumption of travel
- Air-conditioning tops the home-service category, due to unprecedented heatwave
Chennai, July 22, 2022: Sulekha’s latest six-month study of visits and searches by 1 million-plus consumers ac ross eight major Indian cities has revealed interesting demand-specific trends across various services.
This half-yearly trend tracker by Sulekha, India’s leading tech-AI platform for expert services, provides insights into the nation’s demands and trend patterns. These are the highlights for the first half of 2022.
Education
- Non-technical colleges and courses were sought after, along with Arts courses. Arts and Science, Hotel Management, Aviation, Pharma, and Polytechnic courses found many takers.
- Pan-India searches for Arts and Science colleges increased 366 percent. Arts schools saw a 20 percent spike.
- Mumbai recorded the most searches for Arts and Science colleges, ahead of Pune and Ahmedabad.
- Kolkata topped Arts school searches (100 percent increase), followed by Delhi with a 40 percent hike.
- Aviation colleges were in high demand across all cities.
- Pune witnessed a 145 percent surge in Pharma colleges.
Tourism and Travel
- Removal of travel restrictions has increased hotel reservations and spurred demand for travel agents.
- Searches for travel agents and tour guides grew 200 percent in Delhi was second, with 80 percent.
- Demand for hotel-reservation agents in Delhi increased by 153 percent. Hotel bookings in the city went up 60 percent.
Home Services
- Demand for air-conditioning-related services skyrocketed due to this year’s unprecedented heatwave. AC dealers, rentals, and spare parts saw pan-India increases.
- AC services saw a 300 percent increase across India. Delhi led these searches, followed by Chennai and Kolkata.
- AC rentals registered a 485 percent surge across India. Delhi topped the list, ahead of Chennai and Hyderabad.
- Delhi led in all AC-related queries, like AC services, dealers, and rentals.
- Ahmedabad witnessed an anomalous increase in AC rental searches this year.
Mr. Satya Prabhakar, Founder & CEO, Sulekha said, “We have seen a strong recovery in the Local Services market in the first half of 2022. This report by Sulekha is a comprehensive study of various service seg ments across the country. Travel and tourism-related searches have go ne back to pre-pandemic levels. Home services have grown consi sten tly over the la st 18-24 months. It is interesting to note the increasing interest in non-professional education courses across the country. We expect H2 to see stronger growth across categories.”
About Sulekha
Sulekha is a digital mobile platform for expert services in India, matching 20-plus million users with 50,000-plus service professionals across 200 categories in 40 cities. Sulekha focuses on expert services clustered around Ho me, Life and Self and where the user need is customized and involved. Using technology and domain intelligence, the platform seeks to understand the user need in detail and matches it to verified service professionals who are profiled. The service is free to use for end Users and service professionals pay the platform for performance in the form of verified, matched service requests. For more information, please visit www.sulekha.com
