Applause Entertainment extends its footprint in the South; sets up an office in Chennai
National, 29 June 2022: With an eye to upscale its regional content repertoire, Applause Entertainment, a vent ure of the Aditya Birla Group, today announced its expansion in the southern market and sets up a dedicated of fice in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy. Pramod Cheruvalath (director/producer) of Sign of Life Produ ctions has joined Applause as the South – Content Head to spearhead this ambitious plan along with Vighnesh Menon, Producer at Applause Entertainment.
Pramod had earlier produced Iru Dhuruvam (Tamil) along with Applause Entertainment for SonyLIV and will no w be responsible to build Applause’s content slate in all 4 Southern Markets to create a diversified slate of prem ium series and movies across languages. Previously, the content studio has also produced series like Humble Po litician Nograj (Kannada), Vadham, and Kuruthi Kalam (Tamil), apart from producing the second season of Iru Dh uruvam.
Commenting on this expansion Sameer Nair, CEO, Applause Entertainment says, “The global streamer has crea ted a flat Earth and indeed, a global village. Content from every geography and in every language has the oppor tunity to reach audiences everywhere. After our successes in the Hindi/Hinglish category, we are really keen to work with the amazing talent in Tamil, Telugu, Malayalam and Kannada to tell rooted authentic stories for a dom estic and international stage. On-boarding Pramod to oversee the expansion is our first step in that direction. His extensive network, market knowledge and creative expertise will help build our unique hub & spoke busi ness model in the key Southern markets”.
Pramod Cheruvalath (Tentative) shares, “Ever since its inception, Applause Entertainment has backed and pro d uced clutter-breaking content across genres. Regional content has unexplored potential and the ability to est ab lish a strong connect with a local, national and international audience. Happy to take on this new role to work wi th Sameer and the team at Applause Entertainment to upscale the Applause Slate with genre breaking authen tic and relatable South stories for a worldwide audience.”
About Applause Entertainment:
oduced and released popular series across genres and languages which includes shows like Rudra: The Edge of D arkness, Bloody Brothers, Criminal Justice, Scam 1992: The Harshad Mehta Story, Hostages that have gone on t o set new benchmarks. Currently in production is a robust slate of Theatrical and Direct-To-Streaming movies in cluding Sharmajee Ki Beti, Iftikhar and more. Applause’s first feature, The Rapist, directed by Aparna Sen, rece ntly won the prestigious Kim Jiseok Award at the Busan International Film Festival, 2021. Applause has partne red with leading platforms like Netflix, Disney+Hotstar, Amazon Prime Video, Sony LIV, MX Player, ZEE5 and Vo ot Select for its creative output.
