Murals painted on Mount Road – Part of Save Soil campaign in association with Yezdi Motorcycles
Over 100 Volunteers have joined hands to paint the 265 meters’ of creative murals on Mount Road to spread awareness about the Sadhguru led campaign
Chennai, May 30, 2022: Legendary Yezdi Motorcycles has collaborated with Save Soil Movement launched by Sadhguru. The movement intends to raise human consciousness on the soil crisis by bringing together people worldwide to stand up for Soil Health, a growing concern over the lack of organic content that’s turning soil into sand. This has the potential to reduce biodiversity leading to the extinction of several species of flora and fauna, triggering food crisis and water scarcity, exacerbating climate change, and ultimately leading to loss of livelihood, migration, and even conflict.
The journey of this movement started in London, UK, and will pass 26 countries with a total of 30,000 km in 100 days. Currently, Sadhguru’s journey in India has commenced from Jamnagar and has reached Jaipur in India, while raising awareness of the campaign.
In India, the events will be held in Jaipur, Delhi, Lucknow, Bhopal, Mumbai, Hyderabad, Bengaluru, Mysuru, and Coimbatore. To further raise awareness, the volunteers in Chennai have painted colorful and attractive murals on Mount road near YMCA. The murals depict various facts and figures and campaign messaging on how the soil is essential and could affect our daily lives in the near future.
The 265 meter long mural also depicts Sadhguru riding a Yezdi Adventure motorcycle as a part of the collaboration.
Why Save Soil?
Save Soil is a global movement launched by Sadhguru, to address the soil crisis by bringing together people from around the world to stand up for Soil Health, and supporting leaders of all nations to institute national policies and actions toward increasing the organic content in cultivable Soil.
To know more about this social campaign:
About Classic Legends –
Classic Legends Pvt. Ltd. was founded with a vision to reintroduce iconic motorcycle brands in India & Intern ati onal markets. The company currently boasts of an elaborate portfolio constituting Jawa, Yezdi & BSA marq uee brands. It aims to bring to consumers a quintessential motorcycling lifestyle experience by co-creating exciting product and service offerings within its motorcycling ecosystem and bringing back renewed fervour into the retro classic motorcycle market.
Launched in 2018, Jawa was the first brand to be re-introduced as a part of the Classic Legends stable. Soon aft er the launch, the brand became the top searched motorcycle brand on Google with its inventory for 10 months sold out in the first month itself. Jawa is now an established motorcycling lifestyle brand, having iconic models like the Jawa, 42 & Perak in its portfolio.
The launch of Yezdi in 2022 introduced three distinct motorcycle models, purpose-built to celebrate the spirit of fun, thrill & adventure. The combined product portfolio of Jawa & Yezdi brands, offers a full gamut of premium models, catering to the entire motorcycling spectrum from urban city rides, off-roading to long-distance touring.
With the unveiling of BSA in December 2021 at the Motorcycle Live at NEC Birmingham, UK. Classic Legends has made its foray into the international market, bringing back the iconic BSA Goldstar. The brand has currently been launched for the European market and has plans for global expansion.
The long-term road map of Classic Legends is to curate an entire ecosystem of lifestyle experiences for custom ers and the community, leveraging on the best of its partner capabilities in design & engineering along with its global expertise to design lifestyle products that capture the DNA and ethos of retro motorcycling.
Website: www.yezdi.com
Facebook: https://www.facebook.com/yezdiforever
Twitter: https://twitter.com/yezdiforever
Instagram: https://instagram.com/yezdiforever
