RECORD-BREAKER: ŠKODA AUTO INDIA CLOCKS HIGHEST EVER MONTHLY SALES
› Registers sales of 5,608 units in March 2022
› Growth of almost six-fold compared to March 2021
› Record-breaking quarter (Q1 CY 2022) with sales of 13,120 units
› All-new SLAVIA accelerates ŠKODA’s sales growth, ignited by KUSHAQ
Chennai, 1 April 2022 – The ŠKODA AUTO India trajectory continues soaring with sales in March 2022 hitting a record-breaking high of 5,608 units. This is the highest ever sales volume clocked in a month by ŠKODA AUTO in its 2-decade history in India. Year-on-year, sales in March 2022 has increased almost six-fold, compared to the 1,159 units sold in March 2021. The previous high for ŠKODA AUTO India was 4,923 cars recorded in June 2012.
Zac Hollis, Brand Director, ŠKODA AUTO India, said, “The concerted efforts of the entire team to ensure the suc cessful roll-out of the INDIA 2.0 project is bearing fruit. This project is not only about new platforms and prod ucts, but an entire rejuvenation of our business processes – enhancing the ownership experience, widening the reach of our network, getting closer to our customers and a variety of value-added services that makes owning a ŠKODA a delightful experience. Despite the foreseeable challenges impacting the market sentiments in the sho rt-term, we are confident that 2022 will be the biggest ever year for us in India. We are fully geared up to take the brand to new heights, as India becomes a key market for ŠKODA AUTO globally.”
Moreover, in Q1 2022, ŠKODA AUTO India sold more cars than any quarter. Bet ween January and March 2022, the brand sold 13,120 vehicles. In the same pe riod in 2021, ŠKODA AUTO India sold 3,016 resulting in a growth of more than five-fold.
The successful implementation of the INDIA 2.0 project is providing great imp etus, creating a positive impact across the entire range of products. It is this cus tomer confidence that has resulted in the roaring success of SLAVIA, immediate uptake of the niche but high value KODIAQ launched earlier this year, the consi stent perf ormance of the KUSHAQ ever since its launch last year, and the conti nued dominance of the OCTAVIA and the SUPERB in their respective segments; all factors contributing to the record sales of March 2022.
Also fuelling the growth is ŠKODA AUTO’s expansion and penetration in terms of its dealer network through 2021 and the first quarter of 2022. Besides, a plethora of warranty and service packages under ŠKODA SUPER CARE and the ‘Peace of Mind’ campaign have lowered running costs and enhanced the ownership experience.
ŠKODA AUTO
- is successfully steering through the new decade with the NEXT LEVEL – ŠKODA STRATEGY 2030.
- aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
- is emerging as the leading European brand in India, Russia and North Africa.
- currently offers its customers 11 passenger-car series: the SLAVIA, FABIA, RAPID, SCALA, OCTAVIA and SUPERB as well as the KAMIQ, KAROQ, KODIAQ, ENYAQ iV and KUSHAQ.
- delivered over 870,000 vehicles to customers around the world in 2021.
- has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
- independently manufactures and develops not only vehicles but also components such as engines and transmissions in association with the Group.
- operates at three sites in the Czech Republic; manufactures in China, Russia, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
- employs more than 43,000 people globally and is active in over 100 markets.
ŠKODA AUTO INDIA
- fascinating customers in India since 2001.
- offers five models in India – SLAVIA, SUPERB, OCTAVIA, KUSHAQ and KODIAQ.
- present in more than 100 cities across the country with over 175 customer touchpoints
- recorded a triple digit growth of 130% with 23,858 units sold in 2021
- ŠKODA AUTO India website – škoda-auto.co.in
- ŠKODA AUTO India Communications Twitter Handle – @SKODAIndia_PR
