Twitter is testing an India-only Cricket Tab on Android, an immersive way to catch all the live action
Chennai, 29thMarch 2022: Everydaypeople come to Twitter to keep informed about what’s happening and their interests. Among the various passions that people pursue in the service is cricket. In fact, 75% of people on Twi tter in India identify as cricket fans and 58% play the sport. Between January 2021 – January 2022, 4.4 million Indians on Twitter shared 96.2 million Tweets about cricket.
This season, Twitter is giving fans another reason to stay glued to their favouritesecond screen. Starting this we ek, the service will be testing a Cricket Tab on its Explore page, rolling out the experiment to some people in India who use Twitter on Android.The tab will be a single landing point that will serve as a channel of discovery for what’s happening in cricket along with relevant, exclusive, and Twitter-first content.
Talking about the experiment, Shirish Andhare, Director of Product for Twitter India, says, “Twitter is a mega hone for millions of people in the country who are already ‘Making India Happen’ on Twitter. We learn from the conversations constantly unfolding on the service and they motivate us to build more for our audiences here. Since cricket’s biggest fan bases extend way beyond their teams’ home stadiums in Ind ia, and everyone can’t be at every match, Twitter has been an incredibly important part of how the cricket storyl ine gets ou t there to fans not just in India but all over the world. Thr ough our new Cricket experiment offering an immersive experience], we want to make it easier for India’s cricket fans to find relevant and engaging content as well as encourage conversations and find latest updates including the score all in one place. We endeavour to provide a live sports experience that can’t be found anywhere else by way of #OnlyOn Twitter content.”
