MAMAERTH PROMISES SHAADI WALA GLOW EVERYDAY IN THEIR NEW TV COMMERCIAL WITH SAMANTHA RUTH PRABHU
TVC highlights the goodness of natural ingredients in the Mamaearth Ubtan Face Wash
LINK:-
https://www.youtube.com/watch?v=1ckUWR333Kk
Mamaearth, the fastest growing FMCG brand in India, launched its latest national television advertisement for their Ubtan Face Wash, featuring Samantha Ruth Prabhu. The TV Commercial highlights the goodness of natural ingredients in the Ubtan Face Wash giving #ShaadiWalaGlowEveryday, naturally.
With the promise of goodness inside all products, Mamaearth brings the best of nature and traditional recipes in hassle-free formulations. The film conceptualized by Korra Worldwide captures the essence of the brand’s uniq ue proposition. Featuring Samantha Ruth Prabhu, the film is set up on the premise of a Haldi Ceremony happeni ng before the wedding for the bride and groom. The film starts with the bride looking at herself in the mirror and admiring her glow from the ubtan at her Haldi ceremony. She comments saying that she could host multiple wed dings, just to get this glow and radiance. Samantha interjects mocking her and questions, multiple weddings or Haldi ceremonies? To which her friend responds complimenting Samantha’s glow and says that it seems like she hosts multiple Haldi ceremonies. Samantha responds confidently, that her Haldi ceremony happens every day with Mamaearth Ubtan Face Wash. Mamaearth’s Ubtan face wash is a modern avatar of the traditional ubtan with the natural goodness of turmeric and saffron that help remove tan leaving behind radiant skin.
The film closes with the ingredient benefits of Mamearth Ubtan facewash in a no-toxin proposition giving the perfect #ShaadiWalaGlowEveryday.
Commenting on the campaign, Ghazal Alagh, Co-Founder and CIO at MamaEarth said “Ubtan has been the sec ret recipe for glowing and radiant skin that has been passed on from generations, and the Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. We have taken the traditional ubtan ingredients and created a hassle-free formula using them to give our consumers a product that will give them the Ubtan like glow, every day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mam aearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”
Commenting on the campaign Gaurav Nabh, Chief Executive Officer, Korra, said “We are proud to be part of MamaEarth’s effort as it expands across geographies and focuses on leveraging regional celebrities to build a deeper consumer connect. Our latest work on MamaEarth’s new non-toxic Ubtan face wash features Samantha, one of the leading actresses in India. The film is canvased around the insight that the need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow. With this, we at Korra continue to work with MamaEarth to make it the personal care and wellness brand of choice for millennials across India & the world”
Commenting on the campaign Deepak Kumar, Chief Creative Officer, Korra added “We have always believed in telling stories that cut across geographies. But with the new Ubtan glow product we realized that the need of th e product remains the same, but the context should be a bit different for the South market. With Samantha on board, the new Ubtan glow film beautifully tells how easy it is to get the same wedding glow, every day in a cute slice of life situation which we all shall relate to.”
The film is a 30 second TV commercial. Mamaearth has created another edit of 15 seconds to showcase the banter between the wedding attendees.
Mamaearth is a purpose-led brand that strongly believes in the principle of ‘Goodness Inside’ and is committed to furthering the goodness through its products and initiatives. Mamaearth believes that goodness starts with the small choices each of us make every day! The brand continues to live up to its belief by using only the best of nature and no toxins or harmful chemicals in their products. They are also animal cruelty-free, plastic positive, and have launched the Plant Goodness promise last year. As part of this, the brand links every order made on their website to a tree they plant and is set to plant 1 million+ trees by 2025.
ABOUT MAMAEARTH
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Made safe certified products that offer toxin-free; natural baby care, skincare, and hair care products. Driven by innovation and using the best of science and ayurveda, the brand caters to all personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 5 years, Mamaearth has created a product portfolio of 140+ products packed with goodness inside, has reached over 5 million customers in 500 Indian cities servicin g 14000 pin codes, and is the fastest-growing FMCG start-up to hit a 500 Cr run rate in India. Mamaearth produc ts are available on www.mamaearth.in, major eCommerce platforms like Amazon, Nykaa, Flipkart and over 3000 0 point of sales across the country.
ABOUT HONASA CONSUMER PVT LTD
Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglome rate of the future. A company built on the values of Honesty, Natural ingredients and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, direct to consumer marke ti ng, and e-commerce fulfilment. Currently catering to over 500 cities in India with brands like Mamaearth & Th e Derma Co., HCPL is building an ecosystem that helps benefit the consumers and community at large. Backed by Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence.
