Smile Foundation and Quaker win Exchange4Media’s The Maddies Gold Award 2021 for social impact for #Salutingourheroes campaign
#SalutingOurHeroes campaign wins Gold in Social Impact category
New Delhi, December 6, 2021: Smile Foundation and Quaker won a Gold Award in the Social Impact category at Exchange4Media’s THE MADDIES Awards 2021 for the #SalutingOurHeroes campaign.
Quaker had partnered with Smile Foundation to launch #SalutingOurHeroes, an initiative to provide over 1 lakh oatmeals* to healthcare heroes in India. As part of this initiative, Quaker and Smile Foundation reached out to over 50 government, private hospitals, and medical institutions. The initiative was rolled out across seven states including Delhi-NCR, Maharashtra, Chhattisgarh, Telangana, Kerala, West Bengal, and Karnataka.
From doctors to nurses to medical professionals, members of the healthcare community put their lives at risk to keep families safe. Through the #SalutingOurHeroes initiative, Quaker extended heartfelt gratitude to the healthcare community by providing them with nutritious meals of hope and energy. Some of the hospitals engaged through this initiative included AIIMS Delhi, Columbia Asia Hospital, Gurugram; KEM Hospital, Mumbai; Ernakulam General Hospital, Kerala; Rukhmani Bai Government Hospital, Mumbai; and Aarvy Hospital, Gurugram.
Talking about the initiative Santanu Mishra, Co-Founder & Executive Trustee of Smile Foundation said, “This award is recognition of an effort to convey gratitude to medical professionals who put others before self. We are honoured to receive it and it strengthens our resolve to help our countrymen. The battle against Covid-19 is far from over and all stakeholders must continue to work together to strengthen efforts for recovery.”
Viraj Chouhan, Chief Government Affairs & Communications Officer, PepsiCo India said, “We at PepsiCo India are delighted to win Gold at the prestigious E4M Maddies Awards with our partner Smile Foundation for our cause driven Quaker #SalutingOurHeroes campaign. It’s fantastic to be recognized for the impact that was created on ground by bringing together a range of stakeholders including non-profit organizations, healthcare warriors, influencers etc. It is also heartening to note that through the special initiative involving brand Quaker, we were able to not only salute the resilient spirt of the healthcare community but also bring to the fore, stories of hope, positivity and inspiration from across the country.”
* 1 oatmeal = 40 grams of Quaker rolled oats.
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About Smile Foundation:
Smile Foundation is an NGO in India directly benefitting over 15,00,000 children and their families every year, through more than 400 live welfare projects on education for poor children, healthcare, livelihood, and women empowerment, in over 2000 remote villages and slums across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families, and the community.
Website – www.smilefoundationindia.org
About Quaker:
Quaker Oats was launched in India in 2006. The brand Quaker is more than 140 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholesterol is a risk factor for heart diseases). In India, Quaker Oats are also available in variants such as Quaker Plain Oats, Quaker Oats Multigrain and Quaker Oats with Flavour Mix.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, LAY’S, Kurkure, Tropicana 100%, Gatorade, and Quaker. In less than two decades, the company has been able to organically grow eight brands, each of which generate Rs. 1000 crores or more in estimated annual retail sales and are household names, trusted across the country. PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.
For more information, visit www.pepsico.com
