Alia Bhatt invests in Social Alpha backed D2C start-up Phool.co that makes natural incense and bio-leather from floral waste
October, 2021: Phool.co, a Social Alpha-backed D2C wellness startup, today announced that Alia Bhatt is now an investor in the company.
Founded by UN Young Leader Awardee for Sustainable Development Goals, Ankit Agarwal in July 2017, Phoo l.co is an innovative startup focused on the circular economy which converts floral waste into Charcoal-free Lux ury incense products and other wellness products. The startup is also India’s first wellness brand to have Fair for Life- Fairtrade and Ecocert Organic & Natural certifications. With deep-tech research, the startup has also deve loped “Fleather” leveraging their flowercycling technology. Fleather is a viable alternative to Animal leather wh ich was recently awarded PETA’s best innovation in the Vegan World.
Phool.co has rapidly expanded its operations and has consistently achieved 130% YoY growth for the past two years. Phool.co vision is backed by strong RnD efforts and is based on sustainable devel opment goals focused on creating a circular economy, promoting sustainable consumption, and bringing dignified livelihoods.
Social Alpha had written the first Equity cheque & had invested in and nurtured the company, while it was at the idea stage. Speaking on the latest development, Manoj Kumar, Founder & CEO, Social Alpha said, “Ankit has truly demonstrated how passionate entrepreneurs can solve some of our most complex problems with their disruptive innova tions. The team has the rare combination of empathy, audacious goals, extraordinary resilience and flawless execution to build and scale a sustainable business model. Phool.co will only grow bigger with time”
For its endeavors to make innovative and sustainable products, Phool.co has received several international rec ognitions including the prestigious United Nations Young Leaders Award for Sustainable Development Goals, United Nations Momentum of Change Award at COP, Asia Sustainability Award Hong Kong, Alquity Transf or ming Lives Awards, London and Breaking the Wall of Science, Berlin
