HomeFirst launches #HomeFirstKeHeroes Campaign to celebrate armed forces veterans on Independence Day
Chennai, 13th August: HomeFirst Finance has started celebrations for the 75th Independence Day. HomeFirst has launched a week-long campaign ‘HomeFirst ke Heroes’. Keeping it as the central idea, the campaign is aimed to honour and recognize the selfless service of armed forces veterans in shaping India as we see it today. Starting from 9th August leading up to the climactic finale on 15th August. As safety norms are a priority, the majority of the events are being conducted digitally.
The marquee event of the campaign is a series of LIVE sessions on the HomeFirst Instagram page where customers from all over the country who have served in the Indian Armed Forces are invited to share stories and incidents from their past. Enthusiastic crowds from across the globe join to view the session hosted by Instagram influencer and budding actor Retd. Maj. Rudrashish Majumder. Taking the spirit of heroism one step further HomeFirst Instagram and Facebook pages has also introduced a contest called ‘HomeFirst ke Jaanbaaz’ to recognize and reward instances of selflessness and bravery portrayed by people in their everyday lives. Engaging activities like Quiz about India’s Freedom Journey and Freedom Fighters Filters have also been introduced to raise awareness about the momentous occasion through a fun take on it.
Speaking about the Independence Week celebration, Chief Marketing Officer Gaurav Mohta added, “We wanted to take this opportunity to honour and raise awareness about the armed forces and provide them a platform to share their learnings and experiences. They truly are the heroes of the nation and we are proud to be associated with them.”
Links associated with the event:
Facebook Page: https://www.facebook.com/homefirstindia
Instagram Page: https://www.instagram.com/homefirstindia/
Contest Post: https://www.instagram.com/p/CSbFfnAi2Kh/
HomeFirst ke Heroes LIVE Sessions:
HomeFirst – We’ll take you home
Founded in 2010, HomeFirst Finance Company (HFFC) is a technology driven, affordable housing finance compa ny targeting first time home buyers in low and middle-income groups, primarily offering customers housing loans for purchase or construction of homes.
It serves over 30,000 customers with loans having an average ticket size of 10.4 lakh which gets sanctioned in less than 48 hrs in comparison to the industry standard of 8-10 days. Salaried customers account for 72.6 per cent of the company’s Gross Loan Assets, while self-employed customers accounted 24.6 per cent.
The organization has a deep penetration across the affordable housing finance market with a deep penetration across the affordable housing finance market with a network of 70 branches covering over 60 districts in 11 states and a union territory in India, with a significant presence in urbanized regions in the states of Gujarat, Maharashtra, Karnataka and Tamil Nadu. The scale of its operations and branch expansion has adopted a strategy of contagious expansion, focusing on geographies and regions where there is substantial demand i.e Gujarat, Maharashtra, Karnataka and Tamil Nadu which accounts for 79% of the affordable housing market.
Its journey since inception to becoming profitable in 2014 has seen a movement from proof of concept to now a tech led operating model that has been built to scale. It had a credit rating of ICRA BBB- in 2013 it currently stands at A+ as on date and in less than 5 years it has had an AUM exposure of 3000 + crs.
Despite several macro-economic factors such as demonetization, GST introduction, RERA implementation, Defaults by Peers; HomeFirst has been an outlier with consistent performance and sustained asset quality, it’s today one of the fastest growing affordable HFCs with a 65% disbursement CAGR, with the GNPA averaging at 0.73% between H1FY17 and H1FY20. It utilizes a diverse range of lead sourcing channels such as connectors, architects, contractors, affordable housing developers, in addition to conducting loan camps, micro marketing activities, employee and customer referrals and branch walk-in customers.
Driven by its institutional ownership by True North Enterprise, Bessemer Ventures, Aether (Mauritius) Ltd (GIC affiliate) who own 44 %, 16%, 30% stake respectively, it was initially founded by Jairath Rao and P S Jayakumar. The board members of HomeFirst include well-known names such as Deepak Satwalker (Ex-MD and CEO, HDFC Life) and Sakti Prasad Ghosh, Ex-ED, NHB.
The Housing Finance market is growing at a CAGR @ 15% and affordable housing is fast growing and its steering the growth, contributing close to 46% which has been backed by various government initiatives like Subsidies, RERA, Tax exemption for builders, GST reduction to 1% from 5% on sale of affordable homes, additional deduction on interest paid on loans for house purchase upto 45L, etc.
ccount for 72.6 per cent of the company’s Gross Loan Assets, while self-employed customers accounted 24.6 per cent.
The organization has a deep penetration across the affordable housing finance market with a deep penetration across the affordable housing finance market with a network of 70 branches covering over 60 districts in 11 states and a union territory in India, with a significant presence in urbanized regions in the states of Gujarat, Maharashtra, Karnataka and Tamil Nadu. The scale of its operations and branch expansion has adopted a strategy of contagious expansion, focusing on geographies and regions where there is substantial demand i.e Gujarat, Maharashtra, Karnataka and Tamil Nadu which accounts for 79% of the affordable housing market.
Its journey since inception to becoming profitable in 2014 has seen a movement from proof of concept to now a tech led operating model that has been built to scale. It had a credit rating of ICRA BBB- in 2013 it currently stands at A+ as on date and in less than 5 years it has had an AUM exposure of 3000 + crs.
Despite several macro-economic factors such as demonetization, GST introduction, RERA implementation, Defaults by Peers; HomeFirst has been an outlier with consistent performance and sustained asset quality, it’s today one of the fastest growing affordable HFCs with a 65% disbursement CAGR, with the GNPA averaging at 0.73% between H1FY17 and H1FY20. It utilizes a diverse range of lead sourcing channels such as connectors, architects, contractors, affordable housing developers, in addition to conducting loan camps, micro marketing activities, employee and customer referrals and branch walk-in customers.
Driven by its institutional ownership by True North Enterprise, Bessemer Ventures, Aether (Mauritius) Ltd (GIC affiliate) who own 44 %, 16%, 30% stake respectively, it was initially founded by Jairath Rao and P S Jayakumar. The board members of HomeFirst include well-known names such as Deepak Satwalker (Ex-MD and CEO, HDFC Life) and Sakti Prasad Ghosh, Ex-ED, NHB.
The Housing Finance market is growing at a CAGR @ 15% and affordable housing is fast growing and its steering the growth, contributing close to 46% which has been backed by various government initiatives like Subsidies, RERA, Tax exemption for builders, GST reduction to 1% from 5% on sale of affordable homes, additional deduction on interest paid on loans for house purchase upto 45L, etc.
