CenturyPly Launches ‘Century Promise’ App- a first of its kind unique initiative which will give peace of mind
CenturyPly Launches ‘Century Promise’ App- a first of its kind unique initiative which will give peace of mind to its customers by protecting him against fake plywood
First-of-its-kind initiative in Indian plywood industry to provide authenticity through QR Code scanning
India, 15th July 2021: Century Plyboards (India) Ltd., a frontrunner in innovation in India’s plywood and deco rative industry, today announced the launch of Century Promise app, an initiative which will provide further p eace of mind to its customers by ensuring whether the buyer is spending on genuine or a fake plywood brand. The programmatic creative service solutions will provide details on the genuineness of all CenturyPly products through an embedded QR code – a first-of-its-kind initiative in the industry taken by any Indian plywood man ufacturer.
Unfortunately Indian plywood market is flooded with fake manufacturing brands. Plywood being a consumer du rable product, makes it difficult for customers to distinguish the authentic quality plywood from the counte rfeit ones. However, this problem will no more exist with CenturyPly as all Century Ply products will have an unique QR code embedded in them, scanning of which will provide relevant details supporting whether consumers are buying genuine Centuryply product or not. To scan the QR code, consumers will have to install ‘Century Promise’ for availing data on the said product’s authenticity along with accessing the e-guarantee certificate for the same.
As per this new technology-drive authenticity test, after scanning the QR code through Century Promise app, th e app will show the date and location of CenturyPly factory where the selected product was manufactured along with details on product name, specifications etc. It will display words mentioning that the select product is an au thentic CenturyPly product. Only a smartphone with active internet connection and the app installed, plywood customers can now find assurance on staying protected from fake products.
This is an extremely beneficial service that CenturyPly is offering its customers considering their value for money and sustaining the brand’s loyalty for target consumers.
The brand has launched a new digital video to make consumers aware of the new app and its process to check the authenticity of Century Plywood. The film features renowned actors Rajat Ka poor and June Malia who with their natural charisma connects with the audience to spread the message of bringing CenturyPly products home without worrying on its ge nu ineness. The advertisement conceptualized and created by Wunderman Thompson and produced by SVF Br ands, is digitally launched to ensure that target consumers are aware of this pioneering advancement brought in wood panel industry by CenturyPly.
Speaking on the initiative Mr Sanjay Agarwal, Managing Director, CenturyPly said, “ While CenturyPly has alw ays been innovative in terms of developing new products, this time our focus was to channelize this innov ation to consumer’s knowledge and awareness about safety of his money. It is alarming to see the rise of so many cou nterfeit plywood in the market. Gullible customers cannot differentiate between authentic and fake plywood and pay huge amounts on fake ones. With launch of Century Promise app,
we truly say to customers ‘Raho Befikar’ as they can now make right informed decision while purchasing quality plywood.”CenturyPly’s initiative to implement technological solution for real customer benefit is indeed a remarkable step in India’s building materials industry.
About CenturyPly:
Century Plyboards (India) Ltd. (CPIL), the first ISO 9002 Company in India for plywood and veneer, started its op erations in 1986; CPIL also received ISO 14001 Certification in 2004. The company was formed by Sajjan Bhaj an ka and Sanjay Agarwal. In a very short span, it has created a niche for itself and is the market leader in this sec tor. CPIL has its manufacturing units at Kolkata, Chennai, Guwahati, Karnal, Kandla, Myanmar and Laos. CPIL to day manufactures the entire range of commercial, marine, shuttering and decorative plywood. Other products are Laminates, Veneers, Doors, MDF, Prelam, Fibre Cement Boards, PVC sheets, Faceveneers, Exteria exterior laminates. ‘Construction World’, one of the most definitive business journals, has adjudged it as, “the Fastest Gro wing Company with the Highest Turnover” five times, for the years 2003, 2005, 2006, 2007 and 2008. It has feat ured in the Super Brands India Top 500 in 2015, and the top 100 list published by Dunn & Bradstreet for 201 4-’1 5. As the pioneers in Borer Proof Plywood and Boiling Water Resistant (BWR) the company, has successfully created a niche in the highly competitive lifestyle segment.
