Tinder launches in-app vaccine advocacy initiative in India
Members will be able to show vaccine support on their Tinder profiles
Chennai, June 15, 2021: Tinder is launching its vaccine advocacy initiative in India to encourage young Gen Z members to get vaccinated as lockdowns begin to ease across the country and as daters look forward to meeting their matches IRL. As a part of the initiative, Tinder will be sharing educational guides and enabling member ac cess to an all-new vaccine centre to display stickers and express their vaccination status and sentiment on their profile.
The initiative will reach millions of Tinder members across India and connect them with valuable, easy to use resources:
- https://tinder.knowthevaccine.com/: A custom built for Gen Z digital educational guide delivered in-app, which is a rich & interactive resource that answers questions as simple as ‘What is a vaccine?, the essential ‘Can I go out now?’ to the more serious ‘Can I get Covid after the vaccine?’ alongside interactive and snackable quizzes that one can swipe on to bust myths such as The vaccine guarantees safety from all COVID variants. – No, not 100%. There is still a 10-20% chance one can get Covid. It’s like a rebound 👀
- Vaccine Centre: Coming soon is the in-app center with resources from WHO and also gov.in so members can easily access government approved vaccine information and book an appointment at their nearest vaccination site.
- Profile Stickers: Members can display their vaccination status and advocate for their potential matches to get vaccinated by adding interactive new stickers from the vaccine centre to their profile. Stickers include “Vaccinated,” “Vaxing Soon,” “Immunity Together,” and “Vaccines Save Lives.”
“The pandemic really pushed our members to get creative to make new connections. Vaccinations have become a popular talking po int on Tinder** and mentions of ‘vaccine’ in member bios went up by 42x in India in May 20 21 – an all-time high – compared to when the pandemic first began”, said Taru Kapoor, General Manager Ti nder and Match Group India. “As India’s vaccination drive gains momentum, we want to extend support and encour agement for our members to be better equipped to find their way back into IRL dating when it becomes a poss ibility. Our intent is to make dating safer everywhere and for everyone and Tinder vaccine stickers will make it both easy and fun to share your vaxxingvibe and start something epic!”
Apart from its newly launched in-app vaccine advocacy initiatives, Tinder has been working with local partners such as India Vaccine Project on ground, to spread vaccine aware ness and helping them recruit youth volunteers from amongst the Tinder community. Also, Tinder’s parent Ma tch Group has made a donation to ACT Grants su pporting their multiple Covid relief initiatives.
